Oracle Marketing Cloud and XMPie, An In-Depth Comparison 2024

Comparison Summary

Oracle Marketing Cloud: Oracle-Marketing-Cloud research reveals 93% of companies report rogue cloud application usage. Automated patch management is being used by companies to combat this issue.

XMPie: XMPie helps create highly-targeted, personalized communication across print, web, and email channels. Customer communication is enhanced with this software from Xerox.

Oracle Marketing Cloud and XMPie: Customer Satisfaction Data

Most deployed common Use Cases for Oracle Marketing Cloud and XMPie

What solutions does Oracle Marketing Cloud and XMPie provide for Engagement Management?

Oracle Marketing Cloud and Xmpie both aim to enhance engagement with customers. Oracle Marketing Cloud focuses on data-driven solutions that tailor content to specific buyer interests, while Xmpie emphasizes personalized communication across multiple channels. Both tools use personalization to increase customer engagement, but Oracle Marketing Cloud prioritizes data analysis, while Xmpie prioritizes personalized messaging and visual content.

"...Oracle Eloqua has enabled us to create a more accurate and strategic approach to our sales and marketing, increasing engagement and improving ROI...." Peer review by Milla Ikonen, CMO, Visma

"...He was joined by Ayelet Szabo-Melamed, vice president of Marketing at XMPie, a leader in providing technology for engaging audiences with personalized, relevant communications across both print and digital media. ..." Jubels Transformation Into Omni-Channel Marketing Provider

What solutions does Oracle Marketing Cloud and XMPie provide for Workflow Management?

Oracle Marketing Cloud and Xmpie both allow for customizable workflows. Oracle Marketing Cloud offers a robust workflow system that includes built-in features for managing approvals. Xmpie, however, focuses on automating workflows with a focus on print production. Oracle Marketing Cloud faces limitations with its user interface, which some users find clunky and difficult to navigate.

"...Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on..." Peer review by Robert N, Eloqua Marketing Automation Specialist, Education

"...In addition to the above workflow, each store manager can order special tickets on an ad hoc basis...." Case Study Scotmid Co-operative

What benefits does Oracle Marketing Cloud and XMPie offer for Campaign Management?

Oracle Marketing Cloud and Xmpie both manage marketing campaigns. Oracle Marketing Cloud focuses on campaign scheduling and organization, allowing for multi-channel campaigns with extensive integrations. Xmpie emphasizes personalized omnichannel campaigns, with a focus on automation and visualization for designing and deploying campaigns. While Oracle Marketing Cloud prioritizes campaign management, Xmpie prioritizes personalized communication across multiple channels.

"...Everybody from online, CRM and data, channel management, communications, and content had to pull together to deliver one campaign and Oracle Marketing Cloud was the glue that held it all together...." Peer review by Paul Higgins, Marketing Director, TalkTalk Business

"...Retain.me used XMPie s Circle software to manage the campaign across all stages of development...." Case Study Retain.me

What Are the key features of Oracle Marketing Cloud and XMPie for Communication Management?

Oracle Marketing Cloud and Xmpie both aid in managing communications. Oracle Marketing Cloud assists in managing content creation, scheduling, and publishing across various channels. Xmpie focuses on managing omnichannel communications, specifically through email marketing, and provides high-speed delivery for large-scale campaigns.

"...Workflows are a functionality in OCM making sure that the approval is given by the right person in the right job before it's on its way to the next step and in the end, publishing!..." Peer review by Account Manager in Corporate

"...Swiss Direct Helps New Suva Members to Commit to Work Safety with Omnichannel Onboarding Campaign October 28, 2019 READ CASE STUDY Potts Print Saves Client 80% By Switching to Database Publishing for Catalog Production April 02, 2019 READ CASE STUDY Compu-Mail Grows Print Volume..." Case Study Harding University

Oracle Marketing Cloud in Action: Unique Use Cases

How does Oracle Marketing Cloud facilitate Content Management?

XMPie in Action: Unique Use Cases

How efficiently Does XMPie manage your Loyalty Management?

Oracle Marketing Cloud

About

Oracle | Integrated Cloud Applications and Platform Services

XMPie: Multichannel and VDP Marketing Software

Age

1977

Financials

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

AI Powered

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

Analytics

Read peer / expert warnings.

Oracle Marketing Cloud and XMPie, An In-Depth Comparison 2024

Comparison Summary