Ortto and Yespo Оmnichannel CDP, An In-Depth Comparison 2024

Comparison Summary

Ortto: Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Yespo Оmnichannel CDP: Yespo offers an Omnichannel CDP for ecommerce to manage customer lifecycles and boost sales. Personalized campaigns are created across 8 channels using user data.

Ortto and Yespo Оmnichannel CDP: Customer Satisfaction Data

Most deployed common Use Cases for Ortto and Yespo Оmnichannel CDP

How efficiently Does Ortto and Yespo Оmnichannel CDP manage your Engagement Management?

Ortto and Yespo both focus on engaging customers. Ortto emphasizes email and website engagement, allowing users to personalize messages and track user activity. Yespo offers multi-channel engagement through SMS, Viber, Web Push, and In-App messengers, aiming to increase conversion rates and provide personalized product recommendations. Ortto excels in creating complex logic and visual dashboards, while Yespo focuses on automating email marketing and enriching customer interactions across multiple channels.

"...It's also considerably more cost effective compared to our previous service providers, both for emails, text messages and direct follow up campaigns...." Peer review by Toby Marion, CEO and Director, Golden Gate Wine Co Ltd

"...Good solution for companies that want to engage and retain their subscribers and customers...." Peer review by Stanislav B, Development Director

How efficiently Does Ortto and Yespo Оmnichannel CDP manage your Workflow Management?

Ortto and Yespo Mnichannel Cdp both use drag-and-drop interfaces to create automated workflows. Ortto offers a simpler workflow building experience, described as intuitive and user-friendly. Yespo Mnichannel Cdp allows for more complex workflows with multiple actions and conditions, including integrations with external systems.

"...We continue to find new way to use autopilot for marketing, sales, and customer success workflows...." Peer review by Adam F., Information Technology and Services

"...They not only help you with the decision, but also offer you a solution that will simplify and optimize your workflow as much as possible...." Testimonial by Elena Zhybul, Email Marketing Manager, shop.kyivstar.ua

What makes Ortto and Yespo Оmnichannel CDP ideal for Campaign Management?

Ortto and Yespo Mnichannel Cdp both enable users to automate marketing campaigns across multiple channels. Ortto offers a visual interface for creating and managing campaigns, while Yespo Mnichannel Cdp emphasizes the creation of complex subscriber segments for targeted campaigns. Ortto provides real-time activity tracking and ROI reporting, while Yespo Mnichannel Cdp focuses on comprehensive data reporting for campaign management.

"...Of course, those same principals could easily be applied to outbound marketing campaigns with complex engagement logic, which we haven't started to implement as this time...." Peer review by Jeffrey Wohlschlegel, Computer Software

"...We are using eSputnik for email marketing, sms campaigns and push-notifications...." Peer review by Margaret K, Chief Marketing Officer, Marketing and Advertising