Customer stories

Product Business Settings

Ortto is popular in Marketing And Advertising, Computer Software, and Information Technology And Services industries and is widely used by Small Business, Mid Market, and Enterprise.

Ortto Product Overview

Ortto integrates marketing automation with customer data management, streamlining the way businesses handle data, messaging, and analytics. This platform centralizes customer data, enabling teams to create targeted marketing campaigns that resonate with specific audiences. By combining analytics and automation, Ortto helps businesses track customer behavior and engagement in real-time, allowing for timely and relevant communication. A notable feature is its ability to unify disparate data sources, providing a comprehensive view of customer interactions. This facilitates precise segmentation and personalized marketing strategies, enhancing customer engagement and retention. Ortto is particularly beneficial for marketing teams seeking to optimize their outreach and measure campaign effectiveness with detailed insights.

How satisfied the customers are with Ortto use-cases

Reviews

"...The drag and drop workflow in Autopilot made it simple and easy for us to build out one journey, document the process, and replicate that over and over again...." Peer review by Neal Conlon, Solution Architect , ShoreGroup

Ortto Customer Insights, Testimonials and Case Studies

What benefits does Ortto offer for Engagement Management?

What solutions does Ortto provide for Sending & Publishing Communications?

How can Ortto optimize your Campaign Management Workflow?

How can Ortto enhance your Workflow Management process?

What solutions does Ortto provide for Onboarding?

What is Ortto?

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

What is Ortto used for?

Ortto is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Ortto?

Personalization, Templates and Dashboard are some of the top features of Ortto.

Who uses Ortto?

Ortto is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Ortto alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Ortto.

11 buyers and buying teams have used Cuspera to assess how well Ortto solved their Marketing Automation needs. Cuspera uses 3470 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

TrustRadius - Information Technology And Services - Medium

Ortto helped TrustRadius automate email campaigns and connect Salesforce data. The team saw a 375% increase in new-user conversions and a 17% conversion rate on review campaigns. Email open rates rea...ched 55%. TrustRadius used Ortto's marketing automation and customer data platform to send targeted, efficient emails. This made it easier to drive reviews and provide helpful content to software buyers.

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TAXIBOX - Storage

Ortto helped TAXIBOX move from MailChimp to a more flexible marketing automation platform. TAXIBOX needed better data integration and targeted email campaigns. With Ortto, they saw a 58% increase in ...reviews, a 65.8% open rate, and a 16.2% conversion rate. The team used Ortto to create highly-targeted campaigns and automate offer codes. This led to more sales and better customer engagement.

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LiteracyPlanet - Education

Ortto helped LiteracyPlanet improve lead generation and conversion. The team switched from Marketo to Ortto for easier, more reliable automation. They used Ortto's proactive live chat and onboarding ...journeys to engage teachers. The playbook and onboarding journey increased email open rates, with the playbook averaging 31% and journey emails above 20%. This led to better onboarding and more leads for LiteracyPlanet.

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The BlackTies - Entertainment

Ortto helped The BlackTies improve their marketing automation. The BlackTies switched from MailChimp to Ortto to better integrate with Pipedrive and build customer journeys. They created a welcome em...ail sequence that used live deal data and magical GIFs. This led to 1.5x more conversions, a 74.5% open rate, and a 23.4% click-through rate. The BlackTies found Ortto easy to use and effective for small business marketing.

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Pattern - Insurance

Pattern used Ortto to improve their sales and marketing automation. They switched from Marketing Cloud after losing business due to technical issues and hard-to-use tools. With Ortto, Pattern integra...ted Salesforce and set up automated, personalized communications. They achieved email open rates as high as 64.7%, three times higher than the industry average. Pattern also praised Ortto's customer support and easy-to-use features.

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Dinero - Accounting

Ortto helped Dinero, an online accounting software company, switch from ActiveCampaign to a single platform for marketing automation and customer data. Dinero needed faster tools and better data cons...olidation. With Ortto, they combined marketing automation and a customer data platform in one system. The integration was easy and let Dinero create more targeted email campaigns. Reporting and dashboards improved, making it simple to share data and make decisions.

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Introduction to Ortto

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Peers used Ortto for engagement management and sending & publishing communications

Ortto Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5

Read Reviews (17)
Analytics

3.91/5

Read Reviews (92)
Custom Reports

3.79/5

Read Reviews (499)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5

Read Reviews (17)
Analytics

3.91/5

Read Reviews (92)
Custom Reports

3.79/5

Read Reviews (499)

Software Failure Risk Guidance

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for Ortto

Overall Risk Meter

Low Medium High

Top Failure Risks for Ortto

Ortto, Inc. News

Product
 

Ortto Unveils AI-Powered Automation, Delivering a 26% - AAP News

Ortto has launched Ortto AI, a suite of AI-powered features aimed at enhancing marketing automation by enabling businesses to automate complex processes and improve decision-making, resulting in a 26% faster creation of customer lifecycle journeys and cohorts.

Product
 

Ortto Unveils AI-Powered Automation, Delivering a 26% Productivity Boost for Marketers and ...

Ortto launches Ortto AI, an AI-powered suite to enhance marketing automation, promising a 26% productivity boost for marketers and sales operations teams.

Partnership
 

Kudosity announces strategic partnerships with Ortto & MoEngage - ChannelLife Australia

Kudosity forms strategic partnerships with Ortto and MoEngage for enhanced services.

Ortto, Inc. Profile

Company Name

Ortto, Inc.

Company Website

https://ortto.com/

HQ Location

Employees

101-250

Financials

PRIVATE