Ortto Overview

Ortto integrates marketing automation with customer data management, streamlining the way businesses handle data, messaging, and analytics. This platform centralizes customer data, enabling teams to create targeted marketing campaigns that resonate with specific audiences. By combining analytics and automation, Ortto helps businesses track customer behavior and engagement in real-time, allowing for timely and relevant communication. A notable feature is its ability to unify disparate data sources, providing a comprehensive view of customer interactions. This facilitates precise segmentation and personalized marketing strategies, enhancing customer engagement and retention. Ortto is particularly beneficial for marketing teams seeking to optimize their outreach and measure campaign effectiveness with detailed insights.

Use Cases

Customers recommend Engagement Management, Sending & Publishing Communications, Campaign Management, as the business use cases that they have been most satisfied with while using Ortto.

Other use cases:

  • Workflow Management
  • Onboarding
  • Lead Nurturing
  • Contact List Management
  • Generation Of New Leads
  • Helpdesk Management
  • Advertisement
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Business Priorities

Acquire Customers and Enhance Customer Relationships are the most popular business priorities that customers and associates have achieved using Ortto.

Other priorities:

  • Enter New Markets Internationally Or Locally
  • Increase Sales & Revenue
  • Scale Best Practices
  • Improve ROI
  • Increase Customer Life Time Value
  • Launch New Products
  • Build Brand Awareness
  • Grow Market Share
  • Improve Internal Communications
  • Improve Consistency
  • Reduce Bounce
  • Improve Efficiency
  • Improve Digital And Social Presence
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Ortto Use-Cases and Business Priorities: Customer Satisfaction Data

Ortto works with different mediums / channels such as E-Mail. User Generated Content. Blogs etc.

Ortto's features include Personalization, Templates, Dashboard, etc. and Ortto support capabilities include Email Support, Chat Support, Phone Support, etc. also Ortto analytics capabilities include Analytics, and Custom Reports.

Reviews

"...We continue to find new way to use autopilot for marketing, sales, and customer success workflows...." Peer review by Adam F., Information Technology and Services

Ortto, AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison, omnisend, etc., all belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Ortto unifies customer data, marketing automation, and analytics on a single platform. Messaging and data are integrated for streamlined operations.

Popular Business Setting

for Ortto

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Information Technology and Services

Popular in

  • Small Business
  • Mid Market
  • Enterprise

Ortto is popular in Marketing And Advertising, Computer Software, and Information Technology And Services and is widely used by Small Business, Mid Market, and Enterprise.

Ortto Customer wins, Customer success stories, Case studies

What solutions does Ortto provide for Engagement Management?

Why is Ortto the best choice for Sending & Publishing Communications?

How can Ortto optimize your Campaign Management Workflow?

Why is Ortto the best choice for Workflow Management?

How efficiently Does Ortto manage your Onboarding?

11 buyers and buying teams have used Cuspera to assess how well Ortto solved their Marketing Automation needs. Cuspera uses 3470 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.

Pattern - Insurance

Pattern used Ortto to improve their sales and marketing automation. They switched from Marketing Cloud after losing business due to technical issues and hard-to-use tools. With Ortto, Pattern integra...ted Salesforce and set up automated, personalized communications. They achieved email open rates as high as 64.7%, three times higher than the industry average. Pattern also praised Ortto's customer support and easy-to-use features.

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TAXIBOX - Storage

Ortto helped TAXIBOX move from MailChimp to a more flexible marketing automation platform. TAXIBOX needed better data integration and targeted email campaigns. With Ortto, they saw a 58% increase in ...reviews, a 65.8% open rate, and a 16.2% conversion rate. The team used Ortto to create highly-targeted campaigns and automate offer codes. This led to more sales and better customer engagement.

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Screencastify - Computer Software

Ortto helped Screencastify improve customer messaging across the user lifecycle. Screencastify used Ortto to set up data-driven automated journeys. This led to a 50% increase in daily active users. T...he team used features like Journeys, Analytics, and Custom activities. Reporting and tracking in Ortto made it easier to plan ahead. Screencastify saw strong growth after using Ortto.

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Honey Insurance - Insurance

Ortto helped Honey Insurance automate 99% of their customer communication. Honey Insurance needed to manage marketing for multiple brands and improve customer journeys. They used Ortto’s automation, ...multi-brand support, and easy integrations to remove manual work. The platform let them build automated workflows and manage audiences in real time. As a result, Honey Insurance improved efficiency and customer engagement with a lean team.

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The Alfred Foundation - Non Profit Organization Management

Ortto helped The Alfred Foundation switch from Pardot to improve donor relationships and use Salesforce data better. Balanced Effect, an Ortto partner, guided the change. The Alfred Foundation used O...rtto to run personalized campaigns and streamline operations. They saw a 60% increase in open rates and a 3% increase in click-through rates. Staff found Ortto easy to use and quick to onboard.

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Rare Cancers Australia - Non Profit Organization Management

Ortto helped Rare Cancers Australia improve their marketing automation. They switched from Mailchimp to Ortto in 2022 to make campaigns easier and more effective. Using Ortto, they ran a Rare Cancers... Awareness Day campaign with 22 targeted emails and two automated journeys. They achieved a 70% highest open rate, a 44% highest click-to-open rate, and doubled their average open rate compared to Mailchimp. The platform made it easy to build trust and connect with different audience groups.

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Introduction to Ortto

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Frequently Asked Questions(FAQ)

for Ortto

What is Ortto?

Ortto is a visual marketing automation software for marketing and digital teams to automate the entire customer journey. Key users are across SaaS, agencies, higher education, bloggers, B2b Marketers, Real estate, and Not-for-Profit sectors.

It is primarily used to carry out marketing automation, e-mail marketing and lead management, helping the marketing team to stay connected with their customers and engage better.

Key features of Ortto include automating the entire customer journey visually making it intuitive. The data-driven marketing initiative with a marketing analytics dashboard provides good insights and understanding of the data. The channels include SMS marketing, In-app messaging, social media marketing, and postcard marketing.

What is Ortto used for?

Ortto is a Marketing Automation Software mainly used by its customers to Acquire Customers and Enhance Customer Relationships by Engagement Management, Sending & Publishing Communications and Campaign Management .

What are the top features of Ortto?

Personalization, Templates and Dashboard are some of the top features of Ortto.

Who uses Ortto?

Ortto is used by Marketing And Advertising, Computer Software and Information Technology And Services among other industries.

What are Ortto alternatives?

AgencyAnalytics, Yespo Оmnichannel CDP, Lead Liaison and Omnisend are popular alternatives for Ortto.
lightning

Peers used Ortto for engagement management and sending & publishing communications

Ortto Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

3.72/5

Read Reviews (17)
Analytics

3.91/5

Read Reviews (92)
Custom Reports

3.79/5

Read Reviews (499)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

3.72/5

Read Reviews (17)
Analytics

3.91/5

Read Reviews (92)
Custom Reports

3.79/5

Read Reviews (499)

Software Failure Risk Guidance

?

for Ortto

Overall Risk Meter

Low Medium High

Top Failure Risks for Ortto

Ortto, Inc. News

Product

Ortto Unveils AI-Powered Automation, Delivering a 26% - AAP News

Ortto has launched Ortto AI, a suite of AI-powered features aimed at enhancing marketing automation by enabling businesses to automate complex processes and improve decision-making, resulting in a 26% faster creation of customer lifecycle journeys and cohorts.

Product

Ortto Unveils AI-Powered Automation, Delivering a 26% Productivity Boost for Marketers and ...

Ortto launches Ortto AI, an AI-powered suite to enhance marketing automation, promising a 26% productivity boost for marketers and sales operations teams.

Partnership

Kudosity announces strategic partnerships with Ortto & MoEngage - ChannelLife Australia

Kudosity forms strategic partnerships with Ortto and MoEngage for enhanced services.

Ortto, Inc. Profile

Company Name

Ortto, Inc.

Company Website

https://ortto.com/

HQ Location

Employees

101-250

Financials

PRIVATE