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Ortto vs Zapier: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Ortto vs. Zapier is based on a specific set of business needs and context. The comparison uses 19704 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ortto and Zapier

Ortto, Zapier, Bloomreach, ClickDimensions, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ortto covers Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Workflow Management with E-Mail, etc.

Zapier focuses on Workflow Management, Communication Management with E-Mail, Generation Of New Leads with Social Media, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Ortto

Focus area

Ortto is better than Zapier for

Software Failure Risk

  • medium

logo Zapier

Focus area

Zapier is better than Ortto for

Software Failure Risk

  • medium

About

Marketing automation software to personalize the customer journey

Zapier | The easiest way to automate your work

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

86

132

Total Goals
(we found evidences for)

15

19

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



training & onboarding



contact list management

creating contact list


generation of new leads





conversion management



content publishing



segmentation and targeting



sales document management

contract management

proposal & quote management



social media management

scheduling post to social media

engaging on social media

social media analytics




lifetime value management



lead qualification

lead qualification: behavioural

lead qualification: technographic


customer feedback management

measuring customer satisfaction

measuring net promoter score


loyalty management

identify target customers


personalized marketing




relationship management



sales review & feedback



database marketing


account management



knowledge management



subscription management




products & pricelist management



outbound marketing


referral management


competitive intelligence


social media marketing


rating and review management


courses & assessment


business development



customer case management


meeting management



sales call management

meeting management



community building


billing and invoice management



conference call management



discount management


promotion management


follower management



calendar management



revenue cycle management




relationship marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Scale best practices

  • Improve ROI

  • Increase customer life time value

  • Launch new products

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • Improve consistency

  • Reduce bounce

  • Improve efficiency

  • Improve digital and social presence

  • See 12 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Launch new products

  • Improve digital and social presence

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • Improve navigation

  • See 16 more

Top Channels

Channels Used

  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more
  • e-mail

  • social media

  • Facebook

  • chat

  • Slack

  • website

  • phone calls

  • user generated content

  • blogs

  • text SMS

  • offline

  • LinkedIn

  • newsletter

  • promotions

  • Twitter

  • mobile

  • video

  • mobile app

  • Instagram

  • point of sale

  • Facebook page

  • trade shows

  • events

  • on premises

  • review sites

  • Amazon

  • mass media

  • coupons

  • Whatsapp

  • games

  • Pinterest

  • print media

  • magazine

  • causes and charity

  • G2crowd

  • omnichannel

  • Facebook at work

  • radio

  • display advertisement

  • Netflix

  • Skype

  • See 38 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting