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OutboundEngine vs Zoho Marketing Automation: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of OutboundEngine vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 3829 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OutboundEngine and Zoho Marketing Automation

OutboundEngine, Zoho Marketing Automation, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OutboundEngine covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"I know digital marketing is important and that being successful is based on how much time or money you spend. It's just that I don't want to deal with it I'd rather be out on the golf course, doing business that way, and leave the marketing to the e...xperts. " - Bob Gunter

"Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. " - Christopher Krefft

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OutboundEngine

Focus area

OutboundEngine is better than Zoho Marketing Automation for

Software Failure Risk

  • low

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Marketing Automation platform to target new customers, build loyalty and close more business

Marketing automation software for faster business growth

Age

1996

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

77

22

Total Goals
(we found evidences for)

14

4

Top Processes

Evidences indicate better relative satisfaction


social media management

engaging on social media

scheduling post to social media

managing social media account

social media analytics


engagement management

engaging and following up


communication management

sending & publishing communications



content publishing

searching for content


contact list management


generation of new leads


social media marketing


campaign management

campaign analytics

campaign monitoring


rating and review management


training & onboarding





sales document management

contract management

proposal & quote management


helpdesk management


competitive intelligence




referral management


conversion management



knowledge management



conference call management



customer case management



loyalty management

customise loyalty program



customer feedback management



outbound marketing


advocacy management



personalized marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more
  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more
  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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No Data

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting