cuspera logo CUSPERA
Search Your Reports For Vendors
Your Reports For Vendors

OutboundEngine vs Zoho Marketing Automation: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for OutboundEngine low Failure Risk for Zoho Marketing Automation medium
Know More

Comparison Summary

This comparison report of OutboundEngine vs. Zoho Marketing Automation is based on a specific set of business needs and context. The comparison uses 3829 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing OutboundEngine and Zoho Marketing Automation

OutboundEngine, Zoho Marketing Automation, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

OutboundEngine covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

Zoho Marketing Automation focuses on Engagement Management with Omnichannel, Drip Marketing with Social Media, Personalized Marketing, Lead Nurturing, etc.

"Top-of-mind marketing won't change your business overnight. But when you do the legwork too, OutboundEngine more than pays for itself. " - Harrison Doezema

"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. " - Adrienne Craighead

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo OutboundEngine

Focus area

OutboundEngine is better than Zoho Marketing Automation for

Software Failure Risk

  • low

logo Zoho Marketing Automation

Focus area

Software Failure Risk

  • medium

About

Marketing Automation platform to target new customers, build loyalty and close more business

Marketing automation software for faster business growth

Age

1996

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

77

22

Total Goals
(we found evidences for)

14

4

Top Processes

Evidences indicate better relative satisfaction

social media management

Read Reviews (303)

Read Reviews (0)

engaging on social media

Read Reviews (142)

Read Reviews (0)

scheduling post to social media

Read Reviews (133)

Read Reviews (0)

managing social media account

Read Reviews (16)

Read Reviews (0)

social media analytics

Read Reviews (5)

Read Reviews (0)

engagement management

Read Reviews (267)

Read Reviews (9)

engaging and following up

Read Reviews (254)

Read Reviews (6)

communication management

Read Reviews (199)

Read Reviews (0)

sending & publishing communications

Read Reviews (198)

Read Reviews (0)

advertisement

Read Reviews (128)

Read Reviews (0)

content management

Read Reviews (125)

Read Reviews (0)

content curation

Read Reviews (30)

Read Reviews (0)

content publishing

Read Reviews (25)

Read Reviews (0)

content sharing

Read Reviews (14)

Read Reviews (0)

searching for content

Read Reviews (3)

Read Reviews (0)

contact list management

Read Reviews (99)

Read Reviews (0)

contacts history

Read Reviews (27)

Read Reviews (0)

generation of new leads

Read Reviews (67)

Read Reviews (2)

social media marketing

Read Reviews (57)

Read Reviews (0)

campaign management

Read Reviews (54)

Read Reviews (2)

campaign analytics

Read Reviews (5)

Read Reviews (0)

campaign monitoring

Read Reviews (3)

Read Reviews (0)

rating and review management

Read Reviews (40)

Read Reviews (0)

training & onboarding

Read Reviews (28)

Read Reviews (0)

sales document management

Read Reviews (12)

Read Reviews (0)

contract management

Read Reviews (6)

Read Reviews (0)

proposal & quote management

Read Reviews (3)

Read Reviews (0)

helpdesk management

Read Reviews (10)

Read Reviews (0)

competitive intelligence

Read Reviews (9)

Read Reviews (0)

referral management

Read Reviews (7)

Read Reviews (0)

conversion management

Read Reviews (6)

Read Reviews (2)

knowledge management

Read Reviews (4)

Read Reviews (0)

conference call management

Read Reviews (3)

Read Reviews (0)

customer case management

Read Reviews (3)

Read Reviews (0)

loyalty management

Read Reviews (2)

Read Reviews (0)

customise loyalty program

Read Reviews (2)

Read Reviews (0)

customer feedback management

Read Reviews (2)

Read Reviews (0)

outbound marketing

Read Reviews (2)

Read Reviews (0)

advocacy management

Read Reviews (2)

Read Reviews (0)

personalized marketing

Read Reviews (0)

Read Reviews (3)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • See 1 more

Top Channels

Channels Used

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

  • omnichannel

  • website

  • social media

  • promotions

  • text SMS

  • e-mail

  • See 3 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting