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Outbrain vs Back At You Media: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Back At You Media is based on a specific set of business needs and context. The comparison uses 2251 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Back At You Media

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas Back At You Media belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Back At You Media focuses on Content Management with Social Media, Engagement Management with Social Media, Social Media Management with Social Media, Advertisement with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Back At You Media for

Software Failure Risk

  • medium

logo Back At You Media

Focus area

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Back At You Media: Simple Automated Facebook Marketing for Real ...

Age

2006

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

69

26

Total Goals
(we found evidences for)

14

5

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Improve digital and social presence

  • Enter new markets internationally or locally

  • Build brand awareness

  • Scale best practices

  • Improve ROI

  • See 2 more

Top Channels

Channels Used

  • social media

  • Facebook

  • website

  • promotions

  • Twitter

  • LinkedIn

  • phone calls

  • Facebook page

  • e-mail

  • See 6 more
  • social media

  • Facebook

  • website

  • promotions

  • Twitter

  • LinkedIn

  • phone calls

  • Facebook page

  • e-mail

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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No Data

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Business Setting