Overview: Outbrain and Ceros as Content Marketing Category solutions.

Outbrain stands out with its strong focus on advertisement and content management, catering primarily to enterprise clients in the marketing and advertising sectors. It excels in supporting brand awareness and customer acquisition through multiple communication channels. Ceros, on the other hand, specializes in engagement management and content curation, appealing to a broader range of industries including IT and internet sectors. It emphasizes custom reporting and seamless content management to enhance digital presence and customer relationships, appealing especially to mid-market and smaller companies.

Outbrain and Ceros: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain supports advertisement, content management, and communication management, meeting diverse marketing needs. read more →

Ceros focuses on content management and engagement management, ideal for enhancing digital interactions. read more →

Business Goals

Outbrain helps acquire customers and build brand awareness, aligning with growth ambitions. read more →

Ceros aids in acquiring customers and growing market share, supporting expansion efforts. read more →

Core Features

Outbrain offers robust custom reports and analytics for strategic decision-making. read more →

Ceros excels with extensive custom reports and integration features. read more →

Vendor Support

Outbrain provides 24/7 support, catering to high-demand environments. read more →

Ceros also offers 24/7 support, with added flexibility via chat and phone. read more →

Segments and Industries

Outbrain targets enterprise and marketing sectors, strong in pharmaceuticals and retail. read more →

Ceros appeals to a mix of internet and IT industries, suiting diverse business sizes. read more →

Operational Alignment

Outbrain integrates well into enterprise workflows, focusing on scalability and outreach. read more →

Ceros fits diverse operational needs, from large enterprises to small businesses. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Outbrain and Ceros

What benefits does Outbrain and Ceros offer for Content Management?

Outbrain focuses on content marketing and helps users promote content on high-quality websites. Ceros helps create interactive content, which can be published and hosted online. Both tools allow editing published content, but Outbrain has more robust features for targeting and optimization. While Ceros can be challenging to use for non-designers, Outbrain requires careful monitoring to maximize investment.

"...Advertising and driving people into content marketing hubs...." Peer review by Executive Sponsor

"...I like all the options I have for creating unique content with Ceros...." Peer review by Anonymous Reviewer

What benefits does Outbrain and Ceros offer for Engagement Management?

Outbrain and Ceros both focus on enhancing content engagement. Outbrain primarily helps businesses reach new audiences and drive traffic to their websites, while Ceros helps create more engaging content experiences. Outbrain focuses on driving traffic and engagement through content promotion and tailored targeting, while Ceros focuses on creating visually rich and interactive content. The limitations of these summaries are that they only represent the opinions expressed in the comments and do not reflect a comprehensive understanding of the tools.

"...Content promotion for retailer, driving sales and brand awareness with engaging blog and site content...." Peer review by Agency

"...We are looking for a more engaging way to present content...." Peer review by Verified Reviewer, Information Services

What makes Outbrain and Ceros ideal for Communication Management?

Outbrain helps marketers distribute content to a wide range of publishers, reaching a large audience. Ceros enables marketers to create, publish, and analyze interactive content experiences. Outbrain focuses on content discovery and distribution, while Ceros emphasizes content creation and engagement. Outbrain has limitations in granular reporting and niche publisher targeting, while Ceros struggles with future scheduling capabilities for published content.

"...The dashboard allows you to edit the content before publishing it on Outbrain's platform...." Peer review by Employee in Social Media

"...Easily publishing interactive web content...." Peer review by Internal Consultant

How does Outbrain and Ceros address your Social Media Management Challenges?

Outbrain helps track social shares and engagement with a focus on cost-effectiveness and automated reporting. Ceros tracks social shares and engagement but also offers real-time analytics for various marketing channels. Outbrain prioritizes social sharing while Ceros integrates with other marketing tools. Both tools have limitations in customizing social sharing options.

"...This feature let s me see all my leading articles with one dashboard, along with keywords related, social shares and word count- lets you a quick overview of what s working and where to optimize...." Best seo tools available here.

"...The tool also track inbound referrals, social shares, video plays, and outbound link clicks...." How B2B Marketers Can Make the Most of Interactive Content Tools