Overview: Outbrain and ContentlyOne as Content Marketing Category solutions.

Outbrain and ContentlyOne cater to businesses looking to enhance their content marketing strategies. Outbrain excels in advertisement and communication management, appealing to enterprise and large enterprises aiming for customer acquisition and brand awareness. ContentlyOne focuses on content management and engagement with a robust workflow management system, attracting industries like financial services and computer software. Depending on the operational needs and industry focus, each product offers distinct advantages in the content marketing space.

Outbrain and ContentlyOne: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain excels in advertisement, content management, and social media management, aligning well with businesses focused on communication and engagement. read more →

ContentlyOne focuses heavily on content management, engagement management, and workflow management, perfectly suiting businesses with intricate content operations. read more →

Business Goals

Outbrain aids businesses in acquiring customers, building brand awareness, and increasing sales, making it ideal for companies looking to improve brand engagement. read more →

ContentlyOne effectively supports improving ROI and acquiring customers, alongside building brand awareness, offering a strong platform for companies vying for competitive positioning. read more →

Core Features

Standout features of Outbrain include strong integration capabilities, custom reports, and comprehensive analytics, benefiting users requiring deep insights into content effectiveness. read more →

ContentlyOne's core features include analytics, custom reports, and compliance support, catering well to businesses needing detailed content performance analysis. read more →

Vendor Support

Outbrain offers 24/7 support, primarily via chat, making it suitable for users who need constant support accessibility. read more →

ContentlyOne also provides round-the-clock support, with additional options like phone and email, appealing to users needing varied support methods. read more →

Segments and Industries

Major users of Outbrain are enterprises and large enterprises, particularly in marketing and advertising, pharmaceuticals, and retail sectors. read more →

ContentlyOne engages large enterprises and financial services, marketing and advertising, and computer software industries, showing its versatile applicability. read more →

Operational Alignment

Outbrain integrates smoothly into advanced marketing operations, proving particularly effective for social media, website, and promotional channels. read more →

ContentlyOne seamlessly complements sophisticated content workflows, leveraging social media, websites, and blogs for distribution. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Outbrain and ContentlyOne

Why is Outbrain and ContentlyOne the best choice for Content Management?

Outbrain and Contentlyone are both tools for content marketing. Outbrain focuses on promoting content and reaching new audiences. Contentlyone focuses on content creation and collaboration. Outbrain provides a dashboard to edit content and target audiences, while Contentlyone allows users to organize content marketing tasks and collaborate with writers. These descriptions may not fully reflect all aspects of these tools.

"...Also, it allows us to modify all the content before posting it on the Outbrain system through the command board...." Peer review by Mark L, Marketing Manager, Marketing and Advertising

"...For content marketers and demand gen folks who are still using Marketo to host eBooks and whitepapers, I suggest you switch to Docalytics immediately...." Peer review by Nicholas M, Head of Content Marketing, Internet

What Are the key features of Outbrain and ContentlyOne for Engagement Management?

Outbrain and Contentlyone both help businesses increase engagement with their content. Outbrain focuses on amplifying content through targeted advertising and distribution, while Contentlyone provides a platform for creating, managing, and analyzing content. Outbrain helps increase reach and impressions, driving traffic to a company's website, while Contentlyone helps track content engagement and provides insights into how users interact with specific content. The limitations of these comments are that they do not provide comparative data or specific metrics for engagement management.

"...We used Outbrain to explain the reach of some of our most popular [content] with a goal of trying to attract visitors to the website who have yet to engage with the company and our work...." Peer review by Christine Austin, Creative Lead, Marketing, Impact Branding & Design LLC

"...analytics suite is built for content marketers to be able to assess engagement metrics in a way that makes sense...." Peer review by Christine Hoffmann, Content Manager, HouseLogic