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Outbrain vs Facebook For Business: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Facebook For Business is based on a specific set of business needs and context. The comparison uses 317948 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Facebook For Business

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas Facebook For Business, Twitter Ads, Hootsuite, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Facebook For Business focuses on Advertisement with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Facebook For Business for

Software Failure Risk

  • medium

logo Facebook For Business

Focus area

Facebook For Business is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Facebook for Business: Connect with the people who will love your business.

Age

2006

2004

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

69

172

Total Goals
(we found evidences for)

14

23

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification: technographic



segmentation and targeting



contact list management





referral management







business development


customise loyalty program

identify target customers

create engagement based loyalty



revenue cycle management



personalized marketing


performance management



influencer marketing


courses & assessment

create learning path


rating and review management


relationship management








promotion management



trade show marketing


sales review & feedback



products & pricelist management





measuring net promoter score


measuring customer satisfaction


customer feedback management

measuring net promoter score

measuring customer satisfaction


follower management




meeting management




sales call management

meeting management



creating knowledge base


knowledge management

creating knowledge base


conference call management


international marketing


community marketing


workflow management







touchpoint management


reputation management



relationship marketing



sales incentive management




channel management



customer case management


advocacy management







category management


influencer management


subscription management


opportunity management


compliance & governance


billing and invoice management


merger and acquisition




motivation management




bundling of products


distribution management



payment management


outbound marketing


calendar management


membership management



redemption management


usage based segmentation



database marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Acquire customers

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Improve internal communications

  • Improve visibility

  • Improve efficiency

  • Increase customer life time value

  • Improve stakeholder relations

  • Manage risk

  • Improve consistency

  • Reduce bounce

  • Increase average basket value

  • Improve navigation

  • Shorten ramp up time

  • See 20 more

Top Channels

Channels Used

  • social media

  • Facebook

  • website

  • Twitter

  • Instagram

  • video

  • user generated content

  • promotions

  • blogs

  • Facebook page

  • offline

  • e-mail

  • LinkedIn

  • phone calls

  • point of sale

  • newsletter

  • mobile

  • chat

  • coupons

  • trade shows

  • Pinterest

  • display advertisement

  • review sites

  • print media

  • mass media

  • Amazon

  • magazine

  • on premises

  • games

  • Whatsapp

  • mobile app

  • Facebook at work

  • events

  • television

  • Snapchat

  • causes and charity

  • support groups

  • text SMS

  • mobile ads

  • movies

  • radio

  • newspaper

  • Yelp

  • Slack

  • out of home

  • eBay

  • billboards

  • Netflix

  • Skype

  • omnichannel

  • channel partners

  • brochure

  • Youtube

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more
  • social media

  • Facebook

  • website

  • Twitter

  • Instagram

  • video

  • user generated content

  • promotions

  • blogs

  • Facebook page

  • offline

  • e-mail

  • LinkedIn

  • phone calls

  • point of sale

  • newsletter

  • mobile

  • chat

  • coupons

  • trade shows

  • Pinterest

  • display advertisement

  • review sites

  • print media

  • mass media

  • Amazon

  • magazine

  • on premises

  • games

  • Whatsapp

  • mobile app

  • Facebook at work

  • events

  • television

  • Snapchat

  • causes and charity

  • support groups

  • text SMS

  • mobile ads

  • movies

  • radio

  • newspaper

  • Yelp

  • Slack

  • out of home

  • eBay

  • billboards

  • Netflix

  • Skype

  • omnichannel

  • channel partners

  • brochure

  • Youtube

  • Tripadvisor

  • Doubleclick

  • Yellowpages

  • Glassdoor

  • See 54 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting