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Outbrain vs Facebook Pages: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Facebook Pages is based on a specific set of business needs and context. The comparison uses 8668 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Facebook Pages

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas Facebook Pages, TweetDeck, Buzzsumo, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Facebook Pages focuses on Engagement Management with Social Media, Advertisement with Social Media, Social Media Management with Social Media, Communication Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Software Failure Risk

  • medium

logo Facebook Pages

Focus area

Facebook Pages is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Facebook Pages | Pages are for businesses, brands, organizations and public figures to share their stories and connect with people

Age

2006

2004

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

69

94

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





referral management




business development


loyalty management

identify target customers



personalized marketing



courses & assessment

create learning path


rating and review management





measuring net promoter score


customer feedback management

measuring net promoter score


promotion management


trade show marketing



sales call management


helpdesk management


products & pricelist management



community building


touchpoint management


opportunity management


influencer management


sales review & feedback



channel management



reputation management


follower management


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Improve internal communications

  • Enter new markets internationally or locally

  • Improve ROI

  • Launch new products

  • Grow market share

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • See 11 more

Top Channels

Channels Used

  • social media

  • website

  • Facebook

  • Facebook page

  • offline

  • promotions

  • e-mail

  • chat

  • trade shows

  • events

  • video

  • mobile

  • phone calls

  • Instagram

  • user generated content

  • blogs

  • mass media

  • on premises

  • point of sale

  • mobile app

  • causes and charity

  • Facebook at work

  • Twitter

  • LinkedIn

  • newsletter

  • display advertisement

  • coupons

  • review sites

  • games

  • Amazon

  • Yelp

  • support groups

  • mobile ads

  • television

  • Whatsapp

  • Pinterest

  • movies

  • Skype

  • print media

  • newspaper

  • magazine

  • See 38 more
  • social media

  • website

  • Facebook

  • Facebook page

  • offline

  • promotions

  • e-mail

  • chat

  • trade shows

  • events

  • video

  • mobile

  • phone calls

  • Instagram

  • user generated content

  • blogs

  • mass media

  • on premises

  • point of sale

  • mobile app

  • causes and charity

  • Facebook at work

  • Twitter

  • LinkedIn

  • newsletter

  • display advertisement

  • coupons

  • review sites

  • games

  • Amazon

  • Yelp

  • support groups

  • mobile ads

  • television

  • Whatsapp

  • Pinterest

  • movies

  • Skype

  • print media

  • newspaper

  • magazine

  • See 38 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting