Outbrain vs. Rebrandly: Content Marketing Solution Comparison 2025

Overview: Outbrain and Rebrandly as Content Marketing Category solutions.

Outbrain and Rebrandly both offer content marketing solutions but cater to different needs. Outbrain excels in content advertising and engagement management, with strong features like analytics and custom reports, primarily serving large enterprises in marketing, retail, and pharmaceuticals. Rebrandly focuses on content management and social media marketing, boasting simpler integration and content sharing capabilities, with a significant following in internet tech and consumer services, appealing mainly to large enterprises.

Outbrain: Outbrain connects businesses with engaged audiences using AI prediction technology. Better marketing and publisher results are driven by this approach.

Rebrandly: Rebrandly is a free URL shortener platform offering custom domains to shorten long links. It allows branding and tracking of short URLs with powerful link management software.

Outbrain and Rebrandly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain supports key capabilities like advertisement and content management, perfect for comprehensive marketing campaigns and engagement activities. read more →

Rebrandly focuses on content management and sharing, suitable for enhancing social media marketing efforts. read more →

Business Goals

Outbrain aids in acquiring customers and building brand awareness, critically reflecting the needs of enterprises for growth and engagement. read more →

Rebrandly facilitates customer acquisition and boosts brand awareness, supporting firms aiming to improve social presence. read more →

Core Features

Outbrain features robust analytics, custom reports, and easy data import, meeting the diverse needs of large enterprises seeking detailed insights. read more →

Rebrandly excels with its custom reports and integration, offering tools that simplify migration and ensure data compliance. read more →

Vendor Support

Outbrain offers 24/7 support, chat, email, and phone, reflecting the complex operational needs of larger enterprises. read more →

Rebrandly provides 24/7 support via email and phone, aligning well with users preferring flexible support access. read more →

Segments and Industries

Outbrain is predominantly used by enterprises in marketing, advertising, and pharmaceuticals, indicating its adaptability for large scale operations. read more →

Rebrandly is popular with large enterprises in the internet and consumer services industries, suggesting suitability for tech-focused business units. read more →

Operational Alignment

Outbrain seamlessly integrates into workflows of large enterprises, enhancing content distribution on multiple channels. read more →

Rebrandly fits well in operations where social media strategy plays a key role, designed for straightforward content management across platforms. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Outbrain and Rebrandly

How does Outbrain and Rebrandly address your Content Management Challenges?

Outbrain helps users create and promote content, while Rebrandly focuses on creating and customizing branded links. Outbrain allows users to edit content before publishing, while Rebrandly provides tools for sharing links through a branded domain name. Both Outbrain and Rebrandly provide analytics and tracking features, but Rebrandly may be limited as it requires users to own a separate domain name specifically for its service.

"...Advertising and driving people into content marketing hubs...." Peer review by Executive Sponsor

"...We offer companies and individuals the possibility to brand and shorten the links they share using a specific domain name of their choosing...." Peer review from Rebrandly

What solutions does Outbrain and Rebrandly provide for Social Media Management?

Outbrain helps businesses expand their social media reach by promoting articles and tracking their performance. Rebrandly allows businesses to create and brand short links for sharing content on social media, allowing them to track engagement and gain social credit. Both tools provide features for tracking social media engagement, but Outbrain focuses on promoting content while Rebrandly focuses on creating and branding links.

"...This post can help you dig into the numbers for the social share strategy. ..." How To Advertise On OutBrain: My Experience & 4 Ideas for Advertising With OutBrain

"...It lets me create easy to remember links that I can share on social media...." Peer review by Andy S, Managing Director

What makes Outbrain and Rebrandly ideal for Communication Management?

Outbrain connects marketers and publishers to reach consumers with personalized content, while Rebrandly focuses on managing and tracking short URLs for marketing purposes. Outbrain provides access to a vast network of publishers, allowing marketers to reach a wide audience, whereas Rebrandly helps streamline link sharing and tracking across various platforms. Both tools offer features that improve communication management, but they cater to different aspects of the marketing process.