Outbrain vs. Rebrandly: Content Marketing Solution Comparison 2025

Overview: Outbrain and Rebrandly as Content Marketing Category solutions.

Outbrain and Rebrandly both offer content marketing solutions but cater to different needs. Outbrain excels in content advertising and engagement management, with strong features like analytics and custom reports, primarily serving large enterprises in marketing, retail, and pharmaceuticals. Rebrandly focuses on content management and social media marketing, boasting simpler integration and content sharing capabilities, with a significant following in internet tech and consumer services, appealing mainly to large enterprises.

Outbrain and Rebrandly: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain supports key capabilities like advertisement and content management, perfect for comprehensive marketing campaigns and engagement activities. read more →

Rebrandly focuses on content management and sharing, suitable for enhancing social media marketing efforts. read more →

Business Goals

Outbrain aids in acquiring customers and building brand awareness, critically reflecting the needs of enterprises for growth and engagement. read more →

Rebrandly facilitates customer acquisition and boosts brand awareness, supporting firms aiming to improve social presence. read more →

Core Features

Outbrain features robust analytics, custom reports, and easy data import, meeting the diverse needs of large enterprises seeking detailed insights. read more →

Rebrandly excels with its custom reports and integration, offering tools that simplify migration and ensure data compliance. read more →

Vendor Support

Outbrain offers 24/7 support, chat, email, and phone, reflecting the complex operational needs of larger enterprises. read more →

Rebrandly provides 24/7 support via email and phone, aligning well with users preferring flexible support access. read more →

Segments and Industries

Outbrain is predominantly used by enterprises in marketing, advertising, and pharmaceuticals, indicating its adaptability for large scale operations. read more →

Rebrandly is popular with large enterprises in the internet and consumer services industries, suggesting suitability for tech-focused business units. read more →

Operational Alignment

Outbrain seamlessly integrates into workflows of large enterprises, enhancing content distribution on multiple channels. read more →

Rebrandly fits well in operations where social media strategy plays a key role, designed for straightforward content management across platforms. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Outbrain and Rebrandly

How can Outbrain and Rebrandly enhance your Content Management process?

Outbrain helps users create and promote content, while Rebrandly focuses on creating and customizing branded links. Outbrain allows users to edit content before publishing, while Rebrandly provides tools for sharing links through a branded domain name. Both Outbrain and Rebrandly provide analytics and tracking features, but Rebrandly may be limited as it requires users to own a separate domain name specifically for its service.

"...By taking a holistic approach to content marketing and partnering Outbrain, we were able to reach our audiences in an authentic way...." Peer review by Dane Lim, Deputy Director, Marketing & Communications Singapore Economic Development Board, EDB Singapore

"...I am getting better insights into my SEO, I can see which content works better, I can customize my links for easier tracking...." Peer review by Administrator

How does Outbrain and Rebrandly facilitate Social Media Management?

Outbrain helps businesses expand their social media reach by promoting articles and tracking their performance. Rebrandly allows businesses to create and brand short links for sharing content on social media, allowing them to track engagement and gain social credit. Both tools provide features for tracking social media engagement, but Outbrain focuses on promoting content while Rebrandly focuses on creating and branding links.

"...Land Rover managed to create quality content that achieved an impressive engagement in social networks with an ad that departs completely from the traditional and manages to connect with users...." Native is emerging as the most important strategy in digital advertising

"...Any link to the content we share can be rebranded and that allows us to receive social credit for sharing useful information to our clients and followers...." Peer review by Mikaela L., Management Consulting

Why is Outbrain and Rebrandly the best choice for Communication Management?

Outbrain connects marketers and publishers to reach consumers with personalized content, while Rebrandly focuses on managing and tracking short URLs for marketing purposes. Outbrain provides access to a vast network of publishers, allowing marketers to reach a wide audience, whereas Rebrandly helps streamline link sharing and tracking across various platforms. Both tools offer features that improve communication management, but they cater to different aspects of the marketing process.