Overview: Outbrain and ShareThis as Content Marketing Category solutions.

Outbrain is a robust choice for businesses seeking extensive advertising and content management capabilities, targeting various industries including marketing and retail. It supports large enterprises with a wide range of customizable features and comprehensive support options. ShareThis, while offering fewer customer-focused features, is tailored towards social media management with ease of migration. It's well-suited for consumer services and smaller enterprises seeking to scale their social media presence.

Outbrain and ShareThis: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Outbrain shines in advertising and content management, facilitating communication and engagement management for large enterprises. read more →

ShareThis focuses on social media management and content sharing, catering to users looking to enhance online presence and engagement. read more →

Business Goals

Outbrain helps businesses acquire customers, build brand awareness, and increase sales and revenue, supporting large strategies. read more →

ShareThis aids in acquiring customers and enhancing digital presence, ideal for companies aiming to bolster social media presence. read more →

Core Features

Outbrain offers integration, analytics, and custom reports, allowing enterprises to effectively manage and analyze content strategies. read more →

ShareThis provides analytics, data export, and a strong emphasis on ease of migration for smooth social media transitions. read more →

Vendor Support

Outbrain offers round-the-clock support, catering to enterprises needing extensive vendor accessibility. read more →

ShareThis provides email and 24/7 support, suitable for users seeking straightforward assistance options. read more →

Segments and Industries

Outbrain serves predominantly marketing, pharmaceutical, and retail sectors, focusing on medium to large enterprises. read more →

ShareThis is prevalent in consumer services and IT, primarily addressing needs of smaller enterprises and startups. read more →

Operational Alignment

Outbrain aligns with complex operational workflows, supporting enterprises in managing varied content needs across digital platforms. read more →

ShareThis fits organizations focusing on social media, making it suitable for teams needing simple operational solutions. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Outbrain and ShareThis

How can Outbrain and ShareThis optimize your Advertisement Workflow?

Outbrain and Sharethis are both native advertising platforms, but they differ in their approach. Outbrain focuses on placing ads on premium websites, while Sharethis uses real-time data to target specific audience interests. Outbrain offers a simple user experience and allows for wide distribution, while Sharethis connects directly to Facebook and offers advanced advertising solutions.

"...Serving native ads on relevant articles...." Peer review by Cameron S., Marketing and Advertising

"...Social A/B connects directly to your Facebook page and Facebook Ads Manager, enabling you to orchestrate all of your tests from our platform...." Split Test Your Content on Facebook

What solutions does Outbrain and ShareThis provide for Content Management?

Outbrain focuses on content marketing and advertising, enabling users to promote their content on high-quality websites. Outbrain offers sophisticated targeting and customization features for content promotion. ShareThis provides content management tools to help users share content on social media platforms and track engagement. ShareThis offers a dashboard to monitor content sharing activity across social media platforms. However, both tools lack detailed information about specific social media platforms used for sharing.

"...We're able to get our content posts in front of people that have never heard of our brand before at a low cost...." Peer review by Mary G., Consumer Goods

"...When I need to get my content shared, instead of bringing in FB, Linkedin and multiple other channel share button, i use Sharethis...." Peer review by Saikat S, Associate Vice President - Product Management, Hospitality

How can Outbrain and ShareThis enhance your Engagement Management process?

Outbrain helps companies reach new customers and increase engagement with existing customers. ShareThis focuses on sharing content and understanding user engagement on websites. Both tools help businesses track and analyze user engagement. However, ShareThis offers more features for social media integration, while Outbrain provides tools for targeted content amplification. Some users have reported issues with the ShareThis interface.

"...We originally worked with Outbrain strictly for the reach and impressions, but were excited to see how well the links drove engagement on the Lane Bryant site...." Peer review by Kelly Coonan, Senior Strategist, The Media Kitchen, Lane Bryant

"...I have used other tools also but this one has a separate dashboard and a panel to understand how the links are shared and how much engagement are you getting...." Peer review by Sumant L, Tech Blogger