Overview: Outbrain and StoryStream platform as Content Marketing Category solutions.
Outbrain and StoryStream platform are content marketing solutions that focus on different strengths. Outbrain excels in advertisement, content management, and integrating analytics, aligning well with large enterprises and diverse industries like marketing, pharmaceuticals, and retail. StoryStream platform, although smaller in scale, emphasizes content curation and analytics, suited for improving ROI and enhancing customer relationships. When deciding between the two, businesses should consider their primary objectives—whether it's broad campaign management with Outbrain or focused engagement with StoryStream.
Outbrain and StoryStream platform: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Outbrain facilitates advertisement and content management, helping users with robust options for engagement and communication.
StoryStream platform supports content curation and engagement management, offering tools to follow up and send communications.
Business Goals
Outbrain helps in acquiring customers and building brand awareness. It also focuses on increasing sales and improving engagement.
StoryStream platform aims to improve ROI and grow market share while focusing on enhancing customer relationships.
Core Features
Outbrain includes analytics, data export, and custom reports, catering to enterprises with extensive integration needs.
StoryStream platform offers AI-powered tools, analytics, and custom reports, enabling detailed performance insights.
Vendor Support
Outbrain provides 24/7 support combined with chat, email, and phone support options for large-scale operations.
StoryStream platform offers 24/7 support along with basic email and phone channels, accommodating simpler support needs.
Segments and Industries
Outbrain is predominantly used by enterprises and diverse industries such as marketing and pharmaceuticals.
StoryStream platform usage details are less specified, indicating a focus that might be adaptable to varied sectors.
Operational Alignment
Outbrain integrates with social media and websites, aligning with the needs of large enterprises with comprehensive requirements.
StoryStream platform fits well with channels like social media and blogs, suitable for businesses aiming for targeted content curation.
Applying your context and needs changes the table
Failure Risk Guidance?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
