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Outbrain vs Upland Kapost: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Upland Kapost is based on a specific set of business needs and context. The comparison uses 3000 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Upland Kapost

Outbrain, Upland Kapost, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Upland Kapost focuses on Content Management, Workflow Management, Communication Management with E-Mail, Collaboration, etc.

"Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. " - De Barros Marcio

"Kapost was a lifesaver for our rebrand. [The] content audit was a few clicks of the button, which allowed us to add workflows for what pieces of content needed to be changed, chipping away at the process in a streamlined way. " - Catherine Geeslin

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Upland Kapost for

Software Failure Risk

  • medium

logo Upland Kapost

Focus area

Upland Kapost is better than Outbrain for

Software Failure Risk

  • low

About

The Leading Recommendation Platform for the Open Web

Create consistent, personalized content experiences—at scale.

Age

2006

2010

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

45

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management



campaign management

campaign analytics




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management






workflow management



knowledge management



Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Improve internal communications

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve visibility

  • Establish thought leadership

  • See 8 more

Top Channels

Channels Used

  • e-mail

  • user generated content

  • blogs

  • social media

  • website

  • video

  • chat

  • offline

  • text SMS

  • promotions

  • trade shows

  • phone calls

  • point of sale

  • out of home

  • brochure

  • on premises

  • See 13 more
  • e-mail

  • user generated content

  • blogs

  • social media

  • website

  • video

  • chat

  • offline

  • text SMS

  • promotions

  • trade shows

  • phone calls

  • point of sale

  • out of home

  • brochure

  • on premises

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting