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Outbrain vs Wordpress: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. Wordpress is based on a specific set of business needs and context. The comparison uses 141297 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and Wordpress

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas Wordpress, SquareSpace, wix, etc., belong to a category of solutions that help Website Builder. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

Wordpress focuses on Content Management with Website, Communication Management with User Generated Content, Social Media Management with Social Media, Advertisement with Website, etc.

"We are confident that our publishers will creat lasting relationships with readers and increase revenue opportunities as a result of this partnership. " - Placido Balmaseda

"I looked into what other bloggers whom I admired were using, and the Cadillac of platforms is WordPress.com, hands down. The themes are breathtaking — even the free ones! — and all of the supporting infrastructure and information is top shelf. " - Alexis Kanda-Olmstead

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than Wordpress for

Software Failure Risk

  • medium

logo Wordpress

Focus area

Wordpress is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

WordPress.com: Create a Free Website or Blog

Age

2006

2005

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

69

152

Total Goals
(we found evidences for)

14

22

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification

lead qualification: technographic



segmentation and targeting


account management


contact list management





referral management







business development


loyalty management

customise loyalty program

identify target customers



revenue cycle management



personalized marketing


performance management



influencer marketing


courses & assessment

create learning path


rating and review management


relationship management






helpdesk management



creating knowledge base



knowledge management

creating knowledge base


workflow management


trade show marketing



products & pricelist management


promotion management



discount management





call transcription


meeting management



sales call management

call transcription

meeting management


measuring customer satisfaction


customer feedback management

measuring customer satisfaction


category management




international marketing




sales review & feedback



conference call management


license management


payment management



follower management


calendar management





membership management


community marketing


reputation management


relationship marketing


sales commission management


distribution management


customer case management



subscription management




bundling of products


billing and invoice management


merger and acquisition



Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Acquire customers

  • Improve digital and social presence

  • Grow market share

  • Enhance customer relationships

  • Increase sales & revenue

  • Scale best practices

  • Build brand awareness

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Improve ROI

  • Establish thought leadership

  • Improve internal communications

  • Reduce bounce

  • Improve visibility

  • Increase customer life time value

  • Improve navigation

  • Improve consistency

  • Improve stakeholder relations

  • Manage risk

  • Shorten ramp up time

  • See 19 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • e-mail

  • video

  • offline

  • phone calls

  • mobile

  • coupons

  • Facebook

  • Twitter

  • point of sale

  • display advertisement

  • mobile app

  • print media

  • trade shows

  • chat

  • magazine

  • Instagram

  • newsletter

  • LinkedIn

  • on premises

  • review sites

  • Amazon

  • Facebook page

  • games

  • mass media

  • newspaper

  • Pinterest

  • movies

  • events

  • text SMS

  • out of home

  • Slack

  • brochure

  • causes and charity

  • support groups

  • television

  • mobile ads

  • Tripadvisor

  • omnichannel

  • Skype

  • Whatsapp

  • eBay

  • channel partners

  • Youtube

  • billboards

  • Facebook at work

  • radio

  • Yelp

  • Netflix

  • Snapchat

  • See 51 more
  • website

  • user generated content

  • blogs

  • social media

  • promotions

  • e-mail

  • video

  • offline

  • phone calls

  • mobile

  • coupons

  • Facebook

  • Twitter

  • point of sale

  • display advertisement

  • mobile app

  • print media

  • trade shows

  • chat

  • magazine

  • Instagram

  • newsletter

  • LinkedIn

  • on premises

  • review sites

  • Amazon

  • Facebook page

  • games

  • mass media

  • newspaper

  • Pinterest

  • movies

  • events

  • text SMS

  • out of home

  • Slack

  • brochure

  • causes and charity

  • support groups

  • television

  • mobile ads

  • Tripadvisor

  • omnichannel

  • Skype

  • Whatsapp

  • eBay

  • channel partners

  • Youtube

  • billboards

  • Facebook at work

  • radio

  • Yelp

  • Netflix

  • Snapchat

  • See 51 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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high

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Business Setting