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Outbrain vs XMPie: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Outbrain medium Failure Risk for XMPie medium
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Comparison Summary

This comparison report of Outbrain vs. XMPie is based on a specific set of business needs and context. The comparison uses 3061 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and XMPie

Outbrain, XMPie, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

XMPie focuses on Workflow Management, Loyalty Management with Mobile, Campaign Management with Omnichannel, Communication Management with E-Mail, etc.

"Outbrain has proven to be a leader in the native advertising space by joining forces, our partnership with outbrain allows us to connect with consumers on a wider scale. " - De Barros Marcio

"Convergent Personalization is the concept of merging web technologies with traditional media to deliver highly personalized, multi-functional printed documents to retail consumers, at the point of consumption. " - Andrew Curran

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than XMPie for

Software Failure Risk

  • medium

logo XMPie

Focus area

XMPie is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

XMPie: Multichannel and VDP Marketing Software

Age

2006

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

69

49

Total Goals
(we found evidences for)

14

11

Top Processes

Evidences indicate better relative satisfaction

advertisement

Read Reviews (240)

Read Reviews (1)

content management

Read Reviews (140)

Read Reviews (2)

content publishing

Read Reviews (77)

Read Reviews (0)

content curation

Read Reviews (15)

Read Reviews (0)

content sharing

Read Reviews (8)

Read Reviews (0)

searching for content

Read Reviews (4)

Read Reviews (1)

communication management

Read Reviews (139)

Read Reviews (21)

sending & publishing communications

Read Reviews (120)

Read Reviews (12)

tracking & monitoring communications

Read Reviews (16)

Read Reviews (2)

engagement management

Read Reviews (82)

Read Reviews (20)

engaging and following up

Read Reviews (77)

Read Reviews (16)

social media management

Read Reviews (46)

Read Reviews (11)

monitoring social media

Read Reviews (16)

Read Reviews (0)

scheduling post to social media

Read Reviews (12)

Read Reviews (4)

engaging on social media

Read Reviews (7)

Read Reviews (1)

managing social media account

Read Reviews (4)

Read Reviews (0)

generation of new leads

Read Reviews (19)

Read Reviews (1)

sales document management

Read Reviews (8)

Read Reviews (7)

proposal & quote management

Read Reviews (7)

Read Reviews (0)

campaign management

Read Reviews (7)

Read Reviews (25)

social media marketing

Read Reviews (5)

Read Reviews (0)

conversion management

Read Reviews (5)

Read Reviews (0)

competitive intelligence

Read Reviews (4)

Read Reviews (0)

training & onboarding

Read Reviews (4)

Read Reviews (8)

lifetime value management

Read Reviews (3)

Read Reviews (1)

lead qualification

Read Reviews (3)

Read Reviews (0)

lead qualification: technographic

Read Reviews (3)

Read Reviews (0)

segmentation and targeting

Read Reviews (2)

Read Reviews (1)

account management

Read Reviews (2)

Read Reviews (0)

contact list management

Read Reviews (2)

Read Reviews (11)

referral management

Read Reviews (1)

Read Reviews (10)

loyalty management

Read Reviews (1)

Read Reviews (47)

customise loyalty program

Read Reviews (0)

Read Reviews (21)

personalized marketing

Read Reviews (1)

Read Reviews (12)

rating and review management

Read Reviews (0)

Read Reviews (2)

workflow management

Read Reviews (0)

Read Reviews (52)

products & pricelist management

Read Reviews (0)

Read Reviews (6)

customer feedback management

Read Reviews (0)

Read Reviews (3)

helpdesk management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more

  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting