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Outbrain vs YouTube: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Outbrain vs. YouTube is based on a specific set of business needs and context. The comparison uses 129540 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Outbrain and YouTube

Outbrain, Taboola, Skyword360, etc., belong to a category of solutions that help Content Marketing, whereas YouTube, Vidyard Video Platform, Wistia, etc., belong to a category of solutions that help Video Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Outbrain covers Advertisement with Social Media, Content Management with Promotions, Communication Management with Social Media, Engagement Management with Website, etc.

YouTube focuses on Advertisement with Social Media, Communication Management with Video, Engagement Management with Video, Content Management with Video, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Outbrain

Focus area

Outbrain is better than YouTube for

Software Failure Risk

  • medium

logo YouTube

Focus area

YouTube is better than Outbrain for

Software Failure Risk

  • medium

About

The Leading Recommendation Platform for the Open Web

Online video sharing and social media platform

Age

2006

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

69

160

Total Goals
(we found evidences for)

14

21

Top Processes

Evidences indicate better relative satisfaction



searching for content


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

monitoring social media

scheduling post to social media

engaging on social media

managing social media account


generation of new leads




sales document management

proposal & quote management

contract management



campaign management

campaign analytics




social media marketing


conversion management


competitive intelligence


training & onboarding


lifetime value management


lead qualification: technographic



segmentation and targeting


account management


contact list management





referral management







business development


loyalty management

customise loyalty program

identify target customers

create engagement based loyalty



revenue cycle management



personalized marketing


performance management



influencer marketing


courses & assessment

create learning path


rating and review management


relationship management









trade show marketing




call transcription


meeting management



sales call management

call transcription

meeting management




creating knowledge base


knowledge management

creating knowledge base


touchpoint management



products & pricelist management


workflow management


promotion management


international marketing


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score


conference call management



discount management


follower management




sales review & feedback


proximity marketing







relationship marketing



community marketing


influencer management





category management




customer case management


subscription management





advocacy management


reputation management


sales commission management




distribution management


billing and invoice management


opportunity management


bundling of products


guerilla marketing


outbound marketing


Top Goals

Goals Achieved

  • Acquire customers

  • Build brand awareness

  • Increase sales & revenue

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • Grow market share

  • Establish thought leadership

  • Launch new products

  • See 11 more
  • Acquire customers

  • Build brand awareness

  • Improve digital and social presence

  • Increase sales & revenue

  • Scale best practices

  • Improve brand engagement

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Launch new products

  • Improve ROI

  • Improve internal communications

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Increase customer life time value

  • Manage risk

  • Improve consistency

  • Improve navigation

  • Reduce bounce

  • See 18 more

Top Channels

Channels Used

  • social media

  • video

  • Facebook

  • offline

  • Twitter

  • user generated content

  • blogs

  • website

  • newsletter

  • LinkedIn

  • point of sale

  • Instagram

  • promotions

  • e-mail

  • phone calls

  • mass media

  • television

  • movies

  • mobile

  • trade shows

  • games

  • display advertisement

  • Youtube

  • chat

  • events

  • Pinterest

  • radio

  • print media

  • review sites

  • Amazon

  • mobile app

  • magazine

  • Facebook page

  • Snapchat

  • on premises

  • causes and charity

  • Whatsapp

  • coupons

  • channel partners

  • Netflix

  • newspaper

  • out of home

  • mobile ads

  • Skype

  • text SMS

  • billboards

  • support groups

  • Doubleclick

  • eBay

  • omnichannel

  • Facebook at work

  • Slack

  • brochure

  • Yelp

  • Glassdoor

  • Tripadvisor

  • Yellowpages

  • See 54 more
  • social media

  • video

  • Facebook

  • offline

  • Twitter

  • user generated content

  • blogs

  • website

  • newsletter

  • LinkedIn

  • point of sale

  • Instagram

  • promotions

  • e-mail

  • phone calls

  • mass media

  • television

  • movies

  • mobile

  • trade shows

  • games

  • display advertisement

  • Youtube

  • chat

  • events

  • Pinterest

  • radio

  • print media

  • review sites

  • Amazon

  • mobile app

  • magazine

  • Facebook page

  • Snapchat

  • on premises

  • causes and charity

  • Whatsapp

  • coupons

  • channel partners

  • Netflix

  • newspaper

  • out of home

  • mobile ads

  • Skype

  • text SMS

  • billboards

  • support groups

  • Doubleclick

  • eBay

  • omnichannel

  • Facebook at work

  • Slack

  • brochure

  • Yelp

  • Glassdoor

  • Tripadvisor

  • Yellowpages

  • See 54 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting