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Owler vs Kickfire: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Owler vs. Kickfire is based on a specific set of business needs and context. The comparison uses 742 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Owler and Kickfire

Owler belong to a category of solutions that help Sales Intelligence, whereas Kickfire belong to a category of solutions that help Lead Generation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Owler covers Merger And Acquisition with Video, Competitive Intelligence with User Generated Content, Social Media Management with User Generated Content, Generation Of New Leads, etc.

Kickfire focuses on Account Management with Website, Engagement Management with Website, Lead Qualification with Website, Campaign Management with User Generated Content, etc.

"Owler helped us generate hundreds of demo requests, which have converted down the funnel to meaningful sales opportunities and happy customers. " - Lola

"KickFire® LIVE Leads provides insight into our primary marketing tool – our website. Every time we open a Lead Alerts email it's like having someone throw an M&M into your mouth! " - Patty Schinzing

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Owler

Focus area

Software Failure Risk

  • medium

logo Kickfire

Focus area

Software Failure Risk

  • medium

About

A community-based competitive insights platform used to outsmart the competition and gather insights

KickFire IP Address-to-Company API, Real-Time Visitor Intent

Age

1999

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

42

33

Total Goals
(we found evidences for)

7

8

Top Processes

Evidences indicate better relative satisfaction


merger and acquisition


competitive intelligence


social media management

engaging on social media

scheduling post to social media


generation of new leads


communication management

sending & publishing communications


engagement management

engaging and following up



account management


lead qualification

lead qualification: technographic

lead qualification: firmographic


training & onboarding


sales document management


business development



loyalty management

identify target customers






contact list management


content management


campaign management


personalized marketing



knowledge management


Top Goals

Goals Achieved

  • Acquire customers

  • Launch new products

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Grow market share

  • Improve digital and social presence

  • Improve internal communications

  • See 4 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve ROI

  • Improve digital and social presence

  • See 5 more

Top Channels

Channels Used

  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • on premises

  • social media

  • Facebook

  • LinkedIn

  • See 6 more
  • website

  • user generated content

  • blogs

  • phone calls

  • offline

  • on premises

  • social media

  • Facebook

  • LinkedIn

  • See 6 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting