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Parse.ly Analytics vs HubSpot: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Parse.ly Analytics vs. HubSpot is based on a specific set of business needs and context. The comparison uses 116755 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Parse.ly Analytics and HubSpot

Parse.ly Analytics, ShareThis, Sniply, etc., belong to a category of solutions that help Content Marketing, whereas HubSpot, Adobe Marketo Engage, Salesforce Account Engagement (Formerly Pardot), etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Parse.ly Analytics covers Content Management with Website, Engagement Management with Website, Social Media Management with Social Media, Communication Management with User Generated Content, etc.

HubSpot focuses on Social Media Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, Inbound Marketing, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Parse.ly Analytics

Focus area

Software Failure Risk

  • medium

logo HubSpot

Focus area

HubSpot is better than Parse.ly Analytics for

Software Failure Risk

  • medium

About

Parse.ly | Audience Data & Content Analytics for Digital Media

Marketing Automation Software for inbound marketing and sales

Age

2006

Financials

SERIES B

IPO

Business Need

Total Processes
(we found evidences for)

29

161

Total Goals
(we found evidences for)

4

23

Top Processes

Evidences indicate better relative satisfaction


searching for content


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


competitive intelligence



campaign monitoring






products & pricelist management




customer case management


segmentation and targeting



generation of new leads


creating contact list




enriching contact list


contact list management

creating contact list

enriching contact list


social media marketing



training & onboarding



helpdesk management


conversion management



proposal & quote management



contract management



sales document management

proposal & quote management

contract management


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score






call transcription




sales call management

call transcription




creating knowledge base



knowledge management

creating knowledge base


lead qualification: demographic


lead qualification: behavioural


lead qualification: technographic


lead qualification: firmographic


lead qualification: demographic

lead qualification: behavioural

lead qualification: technographic

lead qualification: firmographic






rating and review management


relationship management


personalized marketing


identify target customers


customise loyalty program


create engagement based loyalty


identify target customers

customise loyalty program

create engagement based loyalty



lifetime value management





business development


performance management


promotion management



pipeline management




discount management


trade show marketing



create learning path


track learning progress


courses & assessment

create learning path

track learning progress



touchpoint management


channel management


database marketing


influencer marketing



international marketing


referral management


subscription management



community building


follower management




sales review & feedback



revenue cycle management


relationship marketing


calendar management



advocacy management




distribution management



conference call management



reputation management






category management



opportunity management



community marketing



sales incentive management



motivation management


influencer management



billing and invoice management


membership management


sales quota management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve digital and social presence

  • Enhance customer relationships

  • Scale best practices

  • See 1 more
  • Acquire customers

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Scale best practices

  • Grow market share

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Establish thought leadership

  • Launch new products

  • Improve brand engagement

  • Improve efficiency

  • Improve internal communications

  • Increase customer life time value

  • Improve visibility

  • Improve stakeholder relations

  • Shorten ramp up time

  • Improve consistency

  • Reduce bounce

  • Improve navigation

  • Increase average basket value

  • Manage risk

  • See 20 more

Top Channels

Channels Used

  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more
  • social media

  • e-mail

  • website

  • user generated content

  • blogs

  • phone calls

  • video

  • Facebook

  • promotions

  • chat

  • offline

  • LinkedIn

  • Twitter

  • Instagram

  • newsletter

  • mobile

  • point of sale

  • on premises

  • trade shows

  • text SMS

  • mobile app

  • review sites

  • mass media

  • display advertisement

  • games

  • Slack

  • Amazon

  • events

  • Pinterest

  • television

  • print media

  • causes and charity

  • Facebook page

  • magazine

  • out of home

  • channel partners

  • Snapchat

  • Netflix

  • brochure

  • coupons

  • radio

  • mobile ads

  • support groups

  • movies

  • billboards

  • omnichannel

  • Whatsapp

  • Skype

  • newspaper

  • eBay

  • G2crowd

  • Facebook at work

  • Glassdoor

  • Yelp

  • Doubleclick

  • See 52 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

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low

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Security & Privacy Risk

No Data

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medium

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Integration Risk

medium

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medium

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Migration Risk

medium

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medium

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Business Setting