cuspera logo CUSPERA

Compare PathFactory vs XMPie

Comparison Summary

For PathFactory vs XMPie comparison, Our AI algorithm looked at 2644 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using PathFactory and XMPie to solve their respective business needs.

Pros and cons of PathFactory and XMPie

PathFactory is more suited to businesses that require Engagement Management and Content Management where as XMPie is focused towards Workflow Management and Loyalty Management with Mobile .

Both PathFactory and XMPie are Content Marketing software, peers recommend PathFactory for account management and content curation where as XMPie is more known for customise loyalty program and loyalty management .

logo PathFactory

Focus area

PathFactory is better than XMPie for

Software Failure Risk

  • medium

logo XMPie

Focus area

XMPie is better than PathFactory for

Software Failure Risk

  • medium

About

PathFactory powers Content Insight and Activation for B2B ...

XMPie: Multichannel and VDP Marketing Software

Financials

SERIES B

M&A

Business Need

Total Processes
(we found evidences for)

70

49

Total Goals
(we found evidences for)

12

11

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content publishing

searching for content


account management


generation of new leads


campaign management

campaign analytics





social media management

social media analytics


sales document management

proposal & quote management


training & onboarding


communication management

sending & publishing communications

tracking & monitoring communications








conversion management



lifetime value management


contact list management


rating and review management


knowledge management



personalized marketing


customer feedback management


helpdesk management


referral management


loyalty management


workflow management



products & pricelist management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Build brand awareness

  • Improve ROI

  • Enter new markets internationally or locally

  • Scale best practices

  • Grow market share

  • Improve brand engagement

  • Improve efficiency

  • Increase customer life time value

  • See 8 more

Top Channels

Channels Used

  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more
  • promotions

  • omnichannel

  • mobile

  • e-mail

  • website

  • social media

  • mobile app

  • offline

  • point of sale

  • video

  • phone calls

  • coupons

  • print media

  • out of home

  • brochure

  • text SMS

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting