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Compare Pathmatics vs PitchBook

Comparison Summary

For Pathmatics vs PitchBook comparison, Our AI algorithm looked at 3305 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Pathmatics and PitchBook to solve their respective business needs.

Pros and cons of Pathmatics and PitchBook

Pathmatics is more suited to businesses that require Advertisement and Competitive Intelligence where as PitchBook is focused towards Competitive Intelligence and Lead Qualification .

Both Pathmatics and PitchBook are Marketing Data Intelligence software, peers recommend Pathmatics for digital marketing where as PitchBook is more known for subscription management and advertisement .

logo Pathmatics

Focus area

Pathmatics is better than PitchBook for

Software Failure Risk

  • medium

logo PitchBook

Focus area

PitchBook is better than Pathmatics for

Software Failure Risk

  • low

About

Advertiser Database & Digital Marketing Intelligence

PitchBook: Venture Capital, Private Equity and M&A Database

Financials

PRIVATE

M&A

Business Need

Total Processes
(we found evidences for)

51

73

Total Goals
(we found evidences for)

9

15

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media




engagement management

engaging and following up



generation of new leads



sales document management

proposal & quote management

contract management





conversion management



database marketing



segmentation and targeting





content management


lead qualification

lead qualification: technographic


training & onboarding


business development


products & pricelist management


subscription management



merger and acquisition



contact list management


conference call management


helpdesk management



knowledge management



promotion management




Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more
  • Grow market share

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Scale best practices

  • Acquire customers

  • Build brand awareness

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Improve stakeholder relations

  • Manage risk

  • Improve ROI

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • offline

  • social media

  • user generated content

  • blogs

  • causes and charity

  • on premises

  • newsletter

  • website

  • promotions

  • phone calls

  • mobile

  • games

  • chat

  • trade shows

  • Slack

  • LinkedIn

  • video

  • Netflix

  • print media

  • magazine

  • mobile app

  • events

  • Facebook

  • support groups

  • point of sale

  • review sites

  • Amazon

  • Twitter

  • See 26 more
  • e-mail

  • offline

  • social media

  • user generated content

  • blogs

  • causes and charity

  • on premises

  • newsletter

  • website

  • promotions

  • phone calls

  • mobile

  • games

  • chat

  • trade shows

  • Slack

  • LinkedIn

  • video

  • Netflix

  • print media

  • magazine

  • mobile app

  • events

  • Facebook

  • support groups

  • point of sale

  • review sites

  • Amazon

  • Twitter

  • See 26 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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medium

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Migration Risk

medium

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low

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Business Setting