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Pathmatics vs Suzy Consumer Insights Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Pathmatics vs. Suzy Consumer Insights Platform is based on a specific set of business needs and context. The comparison uses 1767 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pathmatics and Suzy Consumer Insights Platform

Pathmatics, Suzy Consumer Insights Platform, Improvado, Upwave, etc., belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pathmatics covers Advertisement, Competitive Intelligence, Digital Marketing, Communication Management with Social Media, etc.

Suzy Consumer Insights Platform focuses on Market Research, Engagement Management, Content Management, Segmentation And Targeting, etc.

"Pathmatics is the first tool we use to understand marketplace trends, competitive spend, and budget allocation. Using Explorer has helped us strengthen our client relationships and tangible results that truly move the needle for their brand. " - Samuel Yonack

"Suzy is a life saver! We can conduct credible, valid research quickly. It's given our B2B business the statistics we need at a moments notice. " - Jessica P

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pathmatics

Focus area

Pathmatics is better than Suzy Consumer Insights Platform for

Software Failure Risk

  • medium

logo Suzy Consumer Insights Platform

Focus area

Suzy Consumer Insights Platform is better than Pathmatics for

Software Failure Risk

  • medium

About

Advertiser Database & Digital Marketing Intelligence

Consumer Insights Platform to deliver trusted insights in minutes.

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

51

27

Total Goals
(we found evidences for)

9

6

Top Processes

Evidences indicate better relative satisfaction



competitive intelligence



communication management

sending & publishing communications

tracking & monitoring communications


social media management

social media analytics

monitoring social media




engagement management

engaging and following up



generation of new leads



sales document management

proposal & quote management

contract management





conversion management



database marketing



segmentation and targeting





content management

content publishing


lead qualification

lead qualification: technographic


campaign management


Top Goals

Goals Achieved

  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Improve ROI

  • Improve visibility

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Improve efficiency

  • See 6 more
  • Launch new products

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Grow market share

  • Enhance customer relationships

  • See 3 more

Top Channels

Channels Used

  • offline

  • video

  • social media

  • movies

  • mobile

  • website

  • events

  • trade shows

  • point of sale

  • user generated content

  • blogs

  • See 8 more
  • offline

  • video

  • social media

  • movies

  • mobile

  • website

  • events

  • trade shows

  • point of sale

  • user generated content

  • blogs

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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No Data

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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No Data

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Business Setting