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Compare Percolate Content Marketing vs PathFactory

Comparison Summary

For Percolate Content Marketing vs PathFactory comparison, Our AI algorithm looked at 3338 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Percolate Content Marketing and PathFactory to solve their respective business needs.

Pros and cons of Percolate Content Marketing and PathFactory

Percolate Content Marketing is more suited to businesses that require Content Management with Social Media and Social Media Management with Social Media where as PathFactory is focused towards Engagement Management and Content Management .

Both Percolate Content Marketing and PathFactory are Content Marketing software, peers recommend Percolate Content Marketing for scheduling post to social media and content management where as PathFactory is more known for generation of new leads .

logo Percolate Content Marketing

Focus area

Percolate Content Marketing is better than PathFactory for

Software Failure Risk

  • low

logo PathFactory

Focus area

PathFactory is better than Percolate Content Marketing for

Software Failure Risk

  • medium

About

Marketing software platform helping marketing teams to grow brand recognition and generate more sales

PathFactory powers Content Insight and Activation for B2B ...

Age

2011

Financials

SERIES D

SERIES B

Business Need

Total Processes
(we found evidences for)

70

70

Total Goals
(we found evidences for)

16

12

Top Processes

Evidences indicate better relative satisfaction


searching for content


social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring


workflow management



engagement management

engaging and following up




competitive intelligence


training & onboarding


international marketing



account management


touchpoint management


sales document management

proposal & quote management

contract management


channel management


social media marketing


products & pricelist management


calendar management



helpdesk management




lead qualification

lead qualification: technographic


rating and review management


relationship management





customer feedback management



follower management


distribution management


personalized marketing



lifetime value management


generation of new leads








conversion management



contact list management


knowledge management


Top Goals

Goals Achieved

  • Grow market share

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Build brand awareness

  • Improve ROI

  • Improve internal communications

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Establish thought leadership

  • Improve brand engagement

  • Manage risk

  • Acquire customers

  • See 13 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • website

  • promotions

  • video

  • social media

  • Netflix

  • user generated content

  • blogs

  • phone calls

  • newsletter

  • display advertisement

  • review sites

  • Glassdoor

  • offline

  • point of sale

  • chat

  • text SMS

  • Twitter

  • print media

  • magazine

  • See 17 more
  • e-mail

  • website

  • promotions

  • video

  • social media

  • Netflix

  • user generated content

  • blogs

  • phone calls

  • newsletter

  • display advertisement

  • review sites

  • Glassdoor

  • offline

  • point of sale

  • chat

  • text SMS

  • Twitter

  • print media

  • magazine

  • See 17 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting