Guiding you to choose between Pinterest vs. Facebook For Business: 2024

Comparison Summary

Pinterest: Pinterest offers a free business account to market brands. Ads can be run to reach business goals on this top platform for discovery.

Facebook For Business: Facebook-for-business provides marketing tips, best practices, and case studies. Meta for Business offers news and advertising advice to achieve business goals.

Focus area

Pinterest is better than Facebook For Business for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Facebook For Business

Focus area

Facebook For Business is better than Pinterest for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Pinterest and Facebook For Business: Customer Satisfaction Data

Most deployed common Use Cases for Pinterest and Facebook For Business

How can Pinterest and Facebook For Business optimize your Social Media Management Workflow?

Pinterest is a social media platform that focuses on visual content, allowing users to share and discover ideas. It provides tools to schedule content and integrate with other platforms, making it easier to manage across different accounts. Facebook for Business, on the other hand, emphasizes advertising and engagement, enabling businesses to target specific audiences and track campaign performance. While Pinterest excels at visual content sharing and scheduling, Facebook for Business provides more sophisticated advertising options, but both offer analytics dashboards to gain insights into audience behavior. However, limitations exist in both platforms as Facebook for Business lacks robust reporting and Pinterest's scheduling tool can be limited for certain users.

"...The Pinterest account is easy to sign up for and managing the account and content added to it is as simple as any social media account I've used...." Peer review by Ryan B, Account Manager

"...It isn't as appropriate for a company that has within their budget to have a direct person to handle all of their social media accounts...." Peer review by Administrative Assistant in Other

How does Pinterest and Facebook For Business address your Advertisement Challenges?

Pinterest and Facebook For Business both use advertising to reach potential customers. Pinterest allows users to share and discover advertisements, while Facebook For Business uses ads within its social media platform. Both tools provide advertising support and customization options, although Pinterest offers personalized campaign support. However, Pinterest has been criticized for misleading links and fake merchandise advertisements.

"...Pinterest helps us advertise through our own pins, and it helps us to create new ideas for our company...." Peer review by Whitney J., Hospital & Health Care

"...You will not regret it and you have nothing to lose by integrating Facebook Ads into your marketing and advertising...." Peer review by Katie B, Marketing Coordinator, Management Consulting

How does Pinterest and Facebook For Business facilitate Engagement Management?

Pinterest and Facebook For Business both allow businesses to engage with their audiences. Pinterest emphasizes visual content and encourages sharing, driving traffic and sales. Facebook For Business offers a broader range of engagement tools, including campaigns, giveaways, and data analytics. However, Pinterest is better at fostering visual engagement, while Facebook For Business struggles with declining engagement. These summaries may be limited by the brevity of the provided information.

"...As an early test of a new paid media channel, Pinterest has been extremely promising in terms of competitively driving new customer engagement...." Peer review by Chris Dowse, Senior Media Planning Executive, Center Parcs

"...We follow up by telemarketing, thus turning our Facebook audience into regularly monthly donors...." Peer review by Christian Sophus Ehlers, Head of New Media, DanChurchAid

What benefits does Pinterest and Facebook For Business offer for Communication Management?

Pinterest and Facebook for Business both allow businesses to publish content and track performance. Pinterest focuses on visual content, allowing businesses to share images and videos, while Facebook for Business emphasizes targeted advertising and social media engagement. Pinterest helps businesses discover design trends and analyze audience engagement through data-driven insights, whereas Facebook for Business offers a platform for advertising products and services to specific audiences. However, both tools have limitations, such as potential security issues and occasional technical glitches.

"...When we use Pinterest for business purposes, it's often to look at and compare design or color quality for other publishers...." Peer review by User in Publishing, Publishing

"...I no longer have to rely on printing flyers or trying to send out post cards via the mail because maybe more than 98% of my targeted audience are young and are active Facebook users...." Peer review by andre h, Product Graphic Designer, Internet

How does Pinterest and Facebook For Business facilitate Content Management?

Pinterest and Facebook For Business allow users to create and share content. Pinterest focuses on visual content, allowing users to easily share images and videos. Facebook For Business emphasizes written content, with a focus on engagement through comments and likes. Pinterest makes it easy to track which content is popular with users. Facebook For Business requires a more complex strategy to reach the target audience, making content creation more challenging. These limitations can affect the effectiveness of both tools.

"...It helps users track down content that is most interesting and relevant to them...." Peer review by Bruce C, Sales and Marketing Manager

"...It's great as well to manage not only your ads but also your organic page where you can share content with people who have liked your page...." Peer review by Shane G, Digital Account Executive