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Piwik PRO vs Google Analytics: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Piwik PRO vs. Google Analytics is based on a specific set of business needs and context. The comparison uses 140399 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Piwik PRO and Google Analytics

Piwik PRO, Google Analytics, Matomo, Finteza, etc., belong to a category of solutions that help Digital Analytics. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Piwik PRO covers Engagement Management with Website, Campaign Management with Mobile, Content Management, Social Media Management with Website, etc.

Google Analytics focuses on Advertisement with Website, Social Media Management with Social Media, Engagement Management with Website, Campaign Management with Website, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Piwik PRO

Focus area

Software Failure Risk

  • low

logo Google Analytics

Focus area

Google Analytics is better than Piwik PRO for

Software Failure Risk

  • medium

About

Piwik PRO | Analyze the customer journey across websites and apps

Web analytics service that provides statistics and basic analytical tools

Age

2013

Financials

SERIES A

SERIES A

Business Need

Total Processes
(we found evidences for)

47

145

Total Goals
(we found evidences for)

9

23

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


campaign monitoring


searching for content


social media management

social media analytics




training & onboarding


helpdesk management


communication management

tracking & monitoring communications

sending & publishing communications



segmentation and targeting



loyalty management

create engagement based loyalty


products & pricelist management


personalized marketing


competitive intelligence



lifetime value management


workflow management


performance management


knowledge management




lead qualification: behavioural


category management



social media marketing




contact list management




relationship marketing


generation of new leads


relationship management


follower management




call transcription



sales call management

call transcription


conversion management


proposal & quote management


contract management




sales document management

proposal & quote management

contract management





rating and review management


create learning path


track learning progress


courses & assessment

create learning path

track learning progress


measuring customer satisfaction


measuring net promoter score


customer feedback management

measuring customer satisfaction

measuring net promoter score





business development


trade show marketing




account management





channel management



influencer marketing





touchpoint management


promotion management



sales review & feedback


geographic segmentation




international marketing


referral management


discount management





community building



database marketing


advocacy management


community marketing





revenue cycle management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Acquire customers

  • Improve ROI

  • Increase customer life time value

  • Improve digital and social presence

  • Improve internal communications

  • Build brand awareness

  • Scale best practices

  • Increase sales & revenue

  • See 6 more
  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Grow market share

  • Build brand awareness

  • Scale best practices

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Reduce bounce

  • Improve brand engagement

  • Launch new products

  • Improve internal communications

  • Establish thought leadership

  • Improve stakeholder relations

  • Manage risk

  • Improve visibility

  • Improve navigation

  • Shorten ramp up time

  • Increase average basket value

  • Improve consistency

  • See 20 more

Top Channels

Channels Used

  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more
  • website

  • social media

  • phone calls

  • e-mail

  • Facebook

  • user generated content

  • blogs

  • offline

  • video

  • mobile

  • promotions

  • on premises

  • point of sale

  • display advertisement

  • mobile app

  • Twitter

  • Instagram

  • LinkedIn

  • games

  • newsletter

  • chat

  • Doubleclick

  • trade shows

  • causes and charity

  • Facebook page

  • Pinterest

  • text SMS

  • review sites

  • mass media

  • print media

  • magazine

  • Amazon

  • television

  • Slack

  • coupons

  • events

  • out of home

  • brochure

  • movies

  • Whatsapp

  • Snapchat

  • omnichannel

  • Skype

  • radio

  • mobile ads

  • newspaper

  • billboards

  • channel partners

  • Yelp

  • Tripadvisor

  • Glassdoor

  • support groups

  • eBay

  • See 50 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

low

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high

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Integration Risk

low

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medium

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Migration Risk

medium

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medium

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Business Setting