Overview: Prezly and CisionOne as Public Relations Category solutions.

Prezly excels in communication flexibility for mid to large enterprises, providing tools like contact list management and campaign analytics. Its support through chat and 24/7 service suits dynamic PR needs. Cision Communications Cloud leads in comprehensive PR and media management, widely adopted by enterprises across various industries. It offers powerful analytics, ease of migration, and AI integration, backed by robust vendor support, making it suitable for businesses aiming to enhance customer acquisition and digital presence.

Prezly: Prezly is used to publish stunning multimedia stories and distribute them to top contacts. No coding is required for creating and sharing content.

CisionOne: Cision's leading PR software platform and marketing solutions empower communication pros to target, reach, and engage their audiences. Communication professionals are supported in enhancing audience interactions.

Prezly and CisionOne: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Prezly focuses on public relations and communication management, offering tools for sending communications and managing engagement effectively. read more →

Cision Communications Cloud excels in comprehensive PR solutions, including social media management and tracking communications. read more →

Business Goals

Prezly aims to build brand awareness and improve internal communications, appealing to businesses looking to enter new markets or launch products. read more →

Cision Communications Cloud supports customer acquisition and ROI improvement, ideal for enhancing digital presence. read more →

Core Features

Prezly offers custom report generation, data import, and a variety of integrations, facilitating seamless communication management. read more →

Cision Communications Cloud provides extensive analytics and AI-powered capabilities with robust data handling and reporting. read more →

Vendor Support

Prezly provides 24/7 chat support with additional email and phone support to accommodate dynamic needs. read more →

Cision Communications Cloud offers comprehensive 24/7 support across multiple channels, meeting the demands of large user bases. read more →

Segments and Industries

Prezly serves large enterprises to small businesses, with a strong presence in marketing and advertising. read more →

Cision Communications Cloud is widely used in large enterprises and various industries, particularly marketing and education. read more →

Operational Alignment

Prezly suits companies needing flexible communication strategies, integrating well with email, video, and social media. read more →

Cision Communications Cloud fits perfectly within enterprises focused on leveraging social media and offline channels. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Export

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Data Import

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Support

Chat Support

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24/7 Support

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Phone Support

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Email Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Prezly and CisionOne

How can Prezly and CisionOne enhance your Public Relations process?

Prezly and Cision Communications Cloud both assist public relations teams in managing their work. Prezly focuses on organizing workflow and collaboration, while Cision emphasizes finding and reaching media contacts. Cision offers more comprehensive features, including analytics and social media management, but may be more expensive. Prezly is considered more user-friendly and specifically designed for public relations teams, while Cision requires a larger budget. Limitations of both tools include a lack of comprehensive features and high costs.

"...Very helpful PR tool...." Peer review by Zarina R., Marketing and Advertising

"...Additionally, Cision PR helped identify influencers at publications, blogs, and websites to share content with...." Peer review by Alexis Ramsey, Social Media Strategist, Fors Marsh Group

How does Prezly and CisionOne address your Communication Management Challenges?

Prezly and Cision Communications Cloud both help manage communication by organizing contacts, creating content, and distributing information. Prezly focuses on managing contact relationships and publishing press releases and stories. Cision Communications Cloud emphasizes social media monitoring, publishing content, and analyzing results. However, both tools have limitations, such as the need for manual additions of niche media outlets in Cision Communications Cloud and the inability to create email campaigns without publishing a story in Prezly.

"...Prepare a database of quality photos of management and key people, logos and other visuals that will be handy when working on a regular basis sending out messages Create also a list of internal contacts to share messages Examine linking to the own website and make it into a part of your communication mix...." Peer review by Luc M, Director of Media Relations, Emakina Group, Marketing and Advertising

"...Also great for press release distribution, tracking email communications and monitoring success through analytics...." Peer review by Administrator

How does Prezly and CisionOne facilitate Contact List Management?

Prezly and Cision Communications Cloud both manage contact lists. Prezly offers features like automated contact enrichment and flagging, while Cision Communications Cloud focuses on building media lists of relevant contacts. Both tools allow users to create contact lists, but Prezly's contact management system can be slow and needs improvement. Cision Communications Cloud also has limitations, including a lack of suggested search terms for contacts.

"...It solved many of my problems with direct mail, managed contacts, and building press releases and media alerts...." Peer review by Jennifer H, Principal, Marketing and Advertising

"...This is my absolute standby for determining viable media contacts and monitoring real-time coverage...." Peer review by Max B, Communications Manager, Internet

What benefits does Prezly and CisionOne offer for Engagement Management?

Prezly and Cision Communications Cloud both offer tools for tracking engagement with content. Prezly focuses on tracking engagement with press releases and other media content, including email opens and social media shares. Cision Communications Cloud focuses on tracking engagement with social media and online channels, and helps identify factors that drive brand reputation. Prezly offers more features for managing content distribution and scheduling, while Cision Communications Cloud offers more features for monitoring social media conversations. Both tools have limitations; for example, Cision Communications Cloud lacks a simple function for tracking user interactions.

"...so I don't waste time following up on the media who haven't, and functions well on mobile devices. . ...." Peer review by Ryan A., President, Marketing and Advertising

"...For example, we sell high end jewelry, so the Viralheat team helped us build monitoring profiles for key wedding signifiers like "just engaged" so that we can reach out with special offerings pertaining to the their current need...." Peer review by Aurora D, Vice President / CFO