Overview: Publer and Lately as Social Media Marketing Category solutions.
Publer and Lately both excel in social media management within the social media marketing category, yet they cater to different user needs. Publer supports comprehensive media management for large enterprises, improving brand awareness and customer engagement. Lately focuses on AI-driven analytics and content management, aiding enterprises in establishing thought leadership and entering new markets. Both offer 24/7 support, but Publer's broader customer base and feature set make it ideal for varied industries, while Lately is better suited for thought leadership and strategic positioning.
Publer and Lately: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Publer excels in social media management, focusing on post scheduling and collaborating within marketing teams to facilitate communication.
Lately offers strong social media and communication management, with notable abilities in content and engagement management.
Business Goals
Publer helps improve digital presence and build brand awareness, with additional targets like acquiring customers and enhancing relationships.
Lately is designed to aid in thought leadership and entering new markets, with a focus on acquiring customers and building brand awareness.
Core Features
Publer's standout features include integration and analytics, with custom reporting capabilities and seamless data handling.
Lately's core offerings involve AI-powered analytics, custom reports, and strong data import capabilities.
Vendor Support
Publer provides reliable 24/7 support to assist businesses at any time.
Lately offers 24/7 support, although the depth and volume of their support structure appear leaner.
User Segments and Industries
Publer serves a wide range of industries, including marketing and advertising, and is popular among large enterprises and various market sizes.
Lately predominantly caters to large enterprises, serving specific sectors such as consumer goods and media production.
Operational Alignment
Publer is well-suited for large-scale operations, integrating easily into complex workflows across numerous business environments.
Lately fits well into environments focused on AI insights for strategic expansions and communications.
Applying your context and needs changes the table
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
