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Pubmatic Cloud vs AdQuality by IronSource: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Pubmatic Cloud vs. AdQuality by IronSource is based on a specific set of business needs and context. The comparison uses 1188 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Pubmatic Cloud and AdQuality by IronSource

Pubmatic Cloud, AdQuality by IronSource, OpenX, Appodeal Platform, etc., belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Pubmatic Cloud covers Advertisement with Mobile, Communication Management, Engagement Management with Mobile, Lead Qualification with Mobile, etc.

AdQuality by IronSource focuses on Advertisement, Communication Management with Mobile, Competitive Intelligence with Mobile, Lifetime Value Management with Mobile, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Pubmatic Cloud

Focus area

Software Failure Risk

  • low

logo AdQuality by IronSource

Focus area

Software Failure Risk

  • medium

About

PubMatic: Programmatic Advertising Solutions | SSP Programmatic

Improve and optimize the ad content in your app

Age

2006

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

41

17

Total Goals
(we found evidences for)

11

4

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


lead qualification

lead qualification: technographic


workflow management



social media management

social media analytics


generation of new leads


performance management


sales document management

contract management


competitive intelligence




relationship marketing


loyalty management

identify target customers



lifetime value management


products & pricelist management



Top Goals

Goals Achieved

  • Improve ROI

  • Improve visibility

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve efficiency

  • Grow market share

  • Acquire customers

  • Build brand awareness

  • Improve stakeholder relations

  • Improve brand engagement

  • Launch new products

  • See 8 more
  • Increase customer life time value

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve ROI

  • See 1 more

Top Channels

Channels Used

  • mobile

  • mobile app

  • games

  • social media

  • video

  • Facebook

  • review sites

  • Amazon

  • user generated content

  • mobile ads

  • display advertisement

  • offline

  • on premises

  • blogs

  • See 11 more
  • mobile

  • mobile app

  • games

  • social media

  • video

  • Facebook

  • review sites

  • Amazon

  • user generated content

  • mobile ads

  • display advertisement

  • offline

  • on premises

  • blogs

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting