Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...Pubmatic allows our advertisers to reach multiple through a single relationship...." Peer review by User

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Pubmatic Cloud Use Cases

What Are the key features of Pubmatic Cloud for Sending & Publishing Communications?

How does Pubmatic Cloud facilitate Engagement Management?

How does Pubmatic Cloud address your Lead Qualification: Technographic Challenges?

How can Pubmatic Cloud enhance your Workflow Management process?

24+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

Publishing

CASE STUDY A daily print newspaper and web publication that is part of one of the oldest and largest publishing houses in Europe

OpenWrap Web by PubMatic helped a major European newspaper boost ad revenue. The publisher wanted to add a Prebid Server setup to increase yield. PubMatic recommended a hybrid bidding solution using ...both client-side and server-side Prebid bidders. An A/B test showed strong results. The publisher saw a 35% increase in revenue, a 92% increase in eCPM, and a 102% increase in bid requests.

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Sports

CASE STUDY Sofascore

OpenWrap SDK by PubMatic helped Sofascore boost programmatic ad revenue by 197%. Sofascore faced stagnating performance with their old solution and needed better Prebid support. They integrated OpenW...rap SDK to manage multiple demand partners and streamline auctions. This led to higher CPM, increased fill rates, and easier ad strategy optimization. Sofascore now delivers a better user experience while earning more from ads.

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Retail

CASE STUDY A prominent luxury brand in the U.S.

Activate helped a leading U.S. luxury retailer boost brand awareness for the holiday season using CTV sequential messaging. The brand faced trouble reaching its target audience at scale and needed a ...managed service to optimize campaigns quickly. Activate enabled efficient media buying and precise audience targeting across premium inventory. The campaign hit 100% of its CTV CPC benchmark, performed 17% above the online video VCR benchmark, and exceeded the display landing page visit rate benchmark by 40%.

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Marketing and Advertising

CASE STUDY GroupM France

PubMatic's Auction Package and SeenThis technology helped GroupM France run a sustainable programmatic video campaign. The challenge was to lower carbon emissions and improve ad performance for a maj...or ecommerce platform. The solution used data-efficient video delivery to cut data transfer and boost viewability. Results included a 49% higher view through rate, 31% higher viewability, and 2.09 tons of carbon emissions minimized, equal to 16,000 km driven by car.

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Consumer Goods

CASE STUDY Mars Petcare

Mars Petcare used PubMatic Activate to improve their media buying for Greenies pet treats. They wanted to reach new buyers and make their ad spend more efficient. Activate helped them cut tech fees a...nd invest more in working media. Mars Petcare exceeded their incremental sales goals by 126% and outperformed sales lift goals by 20%. They also gained 8% more media due to a streamlined fee structure.

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Information Technology and Services

CASE STUDY Dwango

PubMatic’s OpenWrap SDK helped Dwango boost app revenue. Dwango faced flat or declining ad revenue and eCPM. They needed a programmatic solution that worked with their mediation platforms. OpenWrap S...DK gave them access to over 150 demand partners and a cloud-based UI. After integration, Dwango saw a 27% increase in CPM, 11% rise in overall revenue, 17% higher programmatic eCPM, and 14% more programmatic revenue. PubMatic’s support team made implementation smooth and efficient.

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Video

PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Connatix

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Partnership

Sojern Partners With PubMatic To Expand Travel Audience Data Curation

Sojern and PubMatic have formed a partnership to enhance travel audience data curation. This collaboration allows agencies and advertisers to access Sojern's real-time travel data insights through PubMatic's inventory, enabling targeted and privacy-compliant advertising campaigns. The partnership aims to optimize programmatic advertising by combining Sojern's travel data with PubMatic's inventory for more effective and relevant ad targeting.

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Partnership

PubMatic and Classify Revolutionize Contextual Advertising with ContentGraph Integration - GlobeNewswire

PubMatic partnered with Classify to integrate Classify's AI-powered ContentGraph platform into PubMatic's supply-side platform (SSP). This integration enables hyper-precise, URL-level contextual advertising segments and PMP Deal IDs, improving targeting for advertisers across any demand-side platform (DSP). Early results show a 35X increase in click-through rate for agency campaigns, highlighting enhanced contextual targeting and privacy-safe advertising.

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Financial

PubMatic to Announce Fourth Quarter and Full Year 2024 Financial Results on February 27 , 2025

PubMatic will announce its Q4 and full-year 2024 financial results on February 27, 2025, with a webcast at 1:30 p.m. Pacific Time.

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Product

PubMatic Activate Achieves Significant Industry Adoption : 100 % of Big Six Advertising Agencies Now Leverage the Platform for Efficiency and Growth

PubMatic Activate is now used by all major advertising agencies for better efficiency and growth.

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PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE