Pubmatic Cloud: Product updates, Customer stories, and Insights | 2026 Cuspera

PubMatic helped OMD improve programmatic advertising for a national retail client. OMD used PubMatic’s curated inventory and premium publisher network to move 98% of spend to Deal-IDs by the end of 2...024. This shift increased ROAS by 5% with no loss in scale or efficiency. PubMatic’s tools gave OMD better quality, control, and transparency over display and OLV inventory. OMD praised PubMatic for its omnichannel scale and optimization.
Show More..

PubMatic Connect helped dentsu improve CPM by 37% and CPC by 2%. Dentsu used PubMatic’s sell-side data targeting to activate audience segments closer to the inventory. This new approach reduced relia...nce on DSPs and made campaign setup more efficient. Dentsu saw better results and more actionable reporting for their programmatic advertising campaigns.
Show More..

PubMatic's OpenWrap SDK helped Veraxen, a leading games company, boost ad revenue by 165%. Veraxen integrated OpenWrap across all in-app inventory, connecting 11 demand partners including Amazon TAM.... This increased competition and improved fill rates. Veraxen saw a 23% rise in eCPM and a 68% increase in total ad requests. The solution reduced workload and gave access to global ad exchanges from a single source.
Show More..

PubMatic's Access Membership helped Overwolf grow its private marketplace (PMP) spend by 23%. Overwolf used the program to connect with new buyers and show the value of in-play ads in gaming. PubMati...c's team learned about Overwolf's unique inventory at an in-person event. Overwolf also saw a 28% increase in revenue by expanding its capacity. The partnership helped Overwolf build stronger industry relationships and reach more advertisers.
Show More..

PubMatic Activate helped a leading online platform for handmade goods in Germany boost brand awareness and consideration. The client wanted to stand out in a crowded market and reach new audiences. U...sing Activate, they accessed premium CTV inventory and ran cross-device campaigns efficiently. The unified programmatic strategy led to a 7.2% lift in brand consideration and a 3.2% increase in purchase intent. The campaign used real-time insights and strong collaboration between partners.
Show More..

PubMatic Private Marketplaces helped Brain Nordic boost their audience addressability rate to 97%. Before PubMatic, their targeting base was only 35% and third-party cookie blocks were high. With Pub...Matic PMPs, the targeting base doubled to 70%. The solution improved data security and enabled seamless use of first-party data. Advertisers gained better campaign visibility and results.
Show More..