Pubmatic Cloud Overview

PubMatic puts you in the driver's seat of your digital advertising strategy. As a sell-side advertising technology company, it focuses on maximizing customer value. PubMatic enhances your control over ad inventory and revenue streams, ensuring you get the most out of your digital advertising business. Its platform is designed to optimize the supply chain for digital advertising, helping publishers efficiently manage their ad operations. This approach not only boosts revenue but also strengthens your market position by offering greater transparency and flexibility.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

  • Lead Qualification: Technographic
  • Workflow Management
  • Collaboration
  • Social Media Analytics
  • Generation Of New Leads
  • Performance Management
  • Contract Management
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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

  • Increase Sales & Revenue
  • Enter New Markets Internationally Or Locally
  • Improve Efficiency
  • Grow Market Share
  • Acquire Customers
  • Build Brand Awareness
  • Improve Stakeholder Relations
  • Improve Brand Engagement
  • Launch New Products
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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile. and Mobile App.

Pubmatic Cloud's features include SEM. and Pubmatic Cloud support capabilities include 24/7 Support, Email Support, Chat Support, etc. also Pubmatic Cloud analytics capabilities include Analytics, and Custom Reports.

Reviews

"...I like the workflow automation feature as well as the real time analytics aspect of the software most...." Peer review by User in Electrical/Electronic Manufacturing, Manufacturing

Peer review evidence (same sources as the product rating summary)

"...The PubMatic platform empowers independent app developers and publishers to control and maximize their digital advertising businesses...." TechBytes with Katherine Strieder, VP of Product Management at PubMatic
"...Bring your own first-party data or leverage our specialized partner and publisher data to design relevant audience packages tailored to your objectives...." Meet Connect: Improved ROI, Cookies Optional
"...PubMatic s approach also enables advertisers to maximize ROI by reaching and engaging their target audiences in brand-safe, premium environments across ad formats and devices. ..." TechBytes with Katherine Strieder, VP of Product Management at PubMatic

Pubmatic Cloud, Broadstreet, Infinity Call Tracking, AdButler, FOURSQUARE, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Popular Business Setting

for Pubmatic Cloud

Top Industries

  • Marketing and Advertising
  • Computer Software
  • Internet

Popular in

  • Small Business
  • Mid Market
  • Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Pubmatic Cloud Customer wins, Customer success stories, Case studies

How can Pubmatic Cloud enhance your Sending & Publishing Communications process?

What benefits does Pubmatic Cloud offer for Engagement Management?

How efficiently Does Pubmatic Cloud manage your Lead Qualification: Technographic?

How does Pubmatic Cloud facilitate Workflow Management?

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

 

ThinkResult - Digital Media And Ad Tech - Medium

ThinkResult & PubMatic Launch APAC's First Agentic CTV Campaign

Delhi, India

PubMatic and ThinkResult launched APAC's first agentic CTV campaign in India using PubMatic's AgenticOS platform. The campaign, for a global tech brand, achieved a 90% setup-time reduction and 17% mo...re impressions than traditional methods. AgenticOS improved video completion rates and reduced effective CPM, demonstrating scalable agentic media buying across geographies.

Read on →
 

ThinkResult - Advertising - Medium

ThinkResult and PubMatic signal a new era of AI-powered media buying in ...

ThinkResult adopts PubMatic's AgenticOS to enhance AI-powered media buying, reducing campaign setup time by 90%. This collaboration highlights a shift towards autonomous advertising in India, enablin...g faster campaign deployment and improved efficiency. PubMatic's platform, now expanding globally, allows advertisers to manage campaigns with AI-driven workflows, enhancing operational efficiency and media performance.

Read on →
 

Think Result - Advertising - Medium

PubMatic and Think Result deliver APAC's first agentic CTV campaign in ...

PubMatic and Think Result launched the first agentic CTV campaign in India using PubMatic's AI-driven AgenticOS platform. The campaign achieved significant efficiency gains, reducing setup times by 9...0% and increasing impressions by 17%. This deployment reflects broader trends in APAC and follows successful tests in the U.S. and Europe.

Read on →
 

Kobe Shimbun - Publishing - Medium

Kobe, Japan

PubMatic’s Identity Hub helped Kobe Shimbun, a major Japanese news publisher, boost ad spend by 667%. The publisher needed a solution after Google announced the end of third-party cookies. Identity H...ub enabled Kobe Shimbun to use multiple alternative IDs on their digital properties. This led to a 263% increase in fill rate and a 1,321% lift in TTD ad spend. Kobe Shimbun improved programmatic revenue with no extra cost.

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Future Today Inc. - Media Production - Medium

Los Angeles, USA

PubMatic helped Future Today, a CTV streaming platform, grow revenue by over 400% per month. Future Today used PubMatic to increase fill rates and yield across 700+ CTV/OTT channels. PubMatic’s team ...monitored account performance daily and drove new revenue by partnering with a leading CTV DSP. The number of advertisers rose by 2,400+ and revenue increased 25x in six months. Future Today reached 15 million users monthly with PubMatic’s support.

Read more →
 

Scores App - Sports - Small

USA

PubMatic’s OpenWrap SDK helped Scores App double their eCPM compared to ad networks. Scores App integrated two new demand partners, which increased revenue and delivered very competitive CPMs. The pl...atform’s reporting tools helped optimize floor pricing and fill rates. Scores App exceeded their CPM goal by 35% and drove 5% incremental revenue in the first 8 weeks. The team now spends less time on ad monetization and more on building quality apps.

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PubMatic: The Future of Digital Advertising: Built For You.

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Frequently Asked Questions (FAQ)

What buyers ask before choosing Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

Broadstreet, Infinity Call Tracking, AdButler and FOURSQUARE are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.
lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Competitors

Pubmatic Cloud Features

  • Low
  • Medium
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FEATURE RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.71/5 ★

Read Reviews (59)
Custom Reports

4.47/5 ★

Read Reviews (85)

Pubmatic Cloud Integrations

Pubmatic Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

4.60/5 ★

Read Reviews (12)
Data Import

4.22/5 ★

Read Reviews (40)

Remerge

4.38 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

JWX

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

?

for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

PubMatic, Inc News

Executive

PubMatic Hires Megan Ramm as Global CRO

PubMatic appointed Megan Ramm as the global chief revenue officer. Ramm, previously with Uber Advertising, will lead PubMatic's revenue strategy across multiple regions. Her focus will include performance advertising and enhancing relationships with brands and agencies. This move aims to accelerate growth amid AI-driven changes in digital advertising.

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Executive

PubMatic Appoints Megan Ramm as Global Chief Revenue Officer to Accelerate Growth as AI Transforms Digital Advertising

PubMatic appoints Megan Ramm as Global Chief Revenue Officer to lead global revenue strategy and execution. Her role focuses on expanding PubMatic's position in performance advertising and deepening relationships with brands and agencies. This move aligns with PubMatic's growth strategy as AI transforms digital advertising.

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Executive

Architect of PubMatic's Financial Success Announces Retirement

PubMatic's CFO, Steve Pantelick, announced his retirement after 15 years, marking a significant leadership transition. His tenure saw PubMatic's growth from a startup to a public company, with consistent financial performance. The company is now searching for a new CFO to continue its strategic focus on AI and digital advertising growth.

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Executive

PubMatic Announces Planned Retirement of Chief Financial Officer Steve ...

PubMatic announced the planned retirement of CFO Steve Pantelick, effective in 2027. Pantelick, who has been with the company since 2011, played a key role in its growth and financial success. The company is searching for a successor while ensuring a smooth transition.

Read more →

PubMatic, Inc Profile

Company Name

PubMatic, Inc

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Facebook Linkedin Twitter

Financials

PRIVATE