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Pubmatic Cloud: Use-Cases, Insights and Reviews | 2024 Cuspera

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PubMatic: Programmatic Advertising Solutions | SSP Programmatic

Pubmatic Cloud Overview

Pubmatic-cloud offers omnichannel digital advertising solutions for publishers and buyers. Programmatic advertising is leveraged to deliver innovative digital marketing strategies.

Use Cases

Customers recommend Advertisement, Sending & Publishing Communications, Engagement Management, as the business use cases that they have been most satisfied with while using Pubmatic Cloud.

Other use cases:

Lead Qualification: Technographic
Workflow Management
Collaboration
Social Media Analytics
Generation Of New Leads
Performance Management
Contract Management

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Business Priorities

Improve ROI and Improve Visibility are the most popular business priorities that customers and associates have achieved using Pubmatic Cloud.

Other priorities:

Increase Sales & Revenue
Enter New Markets Internationally Or Locally
Improve Efficiency
Grow Market Share
Acquire Customers
Build Brand Awareness
Improve Stakeholder Relations
Improve Brand Engagement
Launch New Products

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Pubmatic Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Pubmatic Cloud works with different mediums / channels such as Mobile, and Mobile App,

Pubmatic Cloud's features include SEM.

Reviews

"...Looking for diversity of publishers and scale in doing so...." Peer review by Consultant

Pubmatic Cloud, OpenX, Appodeal Platform, Chartboost, Google Ad Manager, etc., all belong to a category of solutions that help Publisher Ad Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Popular Business Setting

for Pubmatic Cloud

Top Industries

Marketing and Advertising
Computer Software
Internet

Popular in

Small Business
Mid Market
Large Enterprise

Pubmatic Cloud is popular in Marketing And Advertising, Computer Software, and Internet and is widely used by Small Business, Mid Market, and Large Enterprise.

Comprehensive Insights on Pubmatic Cloud Use Cases

Why is Pubmatic Cloud the best choice for Advertisement?

PubMatic is a digital advertising technology company that helps publishers and advertisers connect. It provides tools to manage advertiser relationships, optimize ad performance, and reach target audiences across multiple channels. PubMatic’s platform processes a large volume of data to enable efficient advertising but may experience technical issues that impact ad delivery.

"...Traditionally, brands advertised on broadcast and cable TV, but have transitioned more and more to digital ads...." 3 Reasons Why Video Ads Are the Future of Advertising & the Ad Types Available (Data)

What Are the key features of Pubmatic Cloud for Sending & Publishing Communications?

PubMatic provides a platform that helps publishers manage and monetize their digital advertising businesses. It offers tools for both publishers and advertisers, enabling them to reach and engage audiences across various formats and devices. However, publishers may need time to adapt to optimize their mobile advertising strategies.

"...Through our partnership with PubMatic we are bringing our clients closer to publishers and consumers for enhanced campaign deliverability and flexibility...." OMD Netherlands Boost Target Audience Reach with PubMatic & Semasio

What solutions does Pubmatic Cloud provide for Engagement Management?

How does Pubmatic Cloud facilitate Lead Qualification: Technographic?

How can Pubmatic Cloud enhance your Workflow Management process?

24+ more Business Use Cases

9 buyers and buying teams have used Cuspera to assess how well Pubmatic Cloud solved their Publisher Ad Management needs. Cuspera uses 704 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

Case Studies

COMPANY	INDUSTRY	CASE STUDIES
Goodway Group Media Production	Media Production	CASE STUDY Goodway Group PubMatic helped Goodway Group increase ad revenue by 20% and decrease ad serving latency by 30%. Read More
9GAG Computer & Network Security	Computer & Network Security	CASE STUDY 9GAG A popular social media platform improved its in-app monetization by 15% using PubMatic's OpenWrap SDK, achieving higher eCPMs and fill rates. Read More
ironSource Information Technology and Services	Information Technology and Services	CASE STUDY ironSource PubMatic and Ironsource partnered to increase app developer revenue by 20% through optimized mobile ad monetization. Read More

Video

PubMatic: The Future of Digital Advertising: Built For You.

Video Thumbnail

Frequently Asked Questions(FAQ)

for Pubmatic Cloud

What is Pubmatic Cloud?

Pubmatic Cloud provides a customizable platform as a service for enterprises, delivering a complete stack of programmatic technology solutions. The cloud-based advertising platform can be customized with APIs, ensuring quality standards and brand safety with fraud detection tools.

Pubmatic Cloud includes solutions that provide Ad Quality control, advanced analytics, approval workflows, CPS management, Inventory Quality controls, User Access controls and DMP Integrations.

Pubmatic’s bidding solution and transparent economics enables smarter business decisions and visibility into every bid. Pubmatic can be used across channels such as desktop, mobile web, in-app, video and more.

What is Pubmatic Cloud used for?

Pubmatic Cloud is a Publisher Ad Management Software mainly used by its customers to Improve ROI and Improve Visibility by Advertisement, Sending & Publishing Communications and Engagement Management .

Who uses Pubmatic Cloud?

Pubmatic Cloud is used by Marketing And Advertising, Computer Software and Internet among other industries.

What are Pubmatic Cloud alternatives?

OpenX, Appodeal Platform, Chartboost and Google Ad Manager are popular alternatives for Pubmatic Cloud.

Where is Pubmatic Cloud located?

Pubmatic Cloud is headquartered at 305 Main Street First Floor, Redwood City, CA 94063, US.

lightning

Peers used Pubmatic Cloud for advertisement and sending & publishing communications

Pubmatic Cloud Competitors

More Pubmatic Cloud Alternatives...

Pubmatic Cloud Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
Analytics	4.71/5 ★ Read Reviews (59)
Custom Reports	4.47/5 ★ Read Reviews (85)

CAPABILITIES	RATINGS AND REVIEWS
Analytics	4.71/5 ★ Read Reviews (59)
Custom Reports	4.47/5 ★ Read Reviews (85)

Software Failure Risk Guidance

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for Pubmatic Cloud

Overall Risk Meter

Low Medium High

Top Failure Risks for Pubmatic Cloud

Pubmatic News

PubMatic : Becomes the First Supply - Side Platform to Integrate with Digiseg

PubMatic integrates with Digiseg, becoming the first supply-side platform to do so, enhancing its technological capabilities and offerings in the digital advertising space.

22/09/2024 - source

Pubmatic Profile

Company Name

Pubmatic

Company Website

https://pubmatic.com/

Year Founded

2006

HQ Location

305 Main Street First Floor, Redwood City, CA 94063, US

Employees

501-1000

Social

Financials

PRIVATE