Qualaroo vs. SmartSurvey: Customer Feedback Management Solution Comparison 2025

Overview: Qualaroo and SmartSurvey as Customer Feedback Management Category solutions.

Qualaroo and SmartSurvey both serve the customer feedback management space, but cater to different operational needs and industries. Qualaroo focuses on data analytics, custom reporting, and social media integration, making it suitable for tech-centric industries. SmartSurvey has a broader reach with extensive survey capabilities and strong compliance features, appealing to sectors like government and education. Choosing between them boils down to prioritizing advanced analytics versus comprehensive survey tools and compliance needs.

Qualaroo and SmartSurvey: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Qualaroo specializes in collecting feedback, measuring net promoter scores, and social media analytics. It’s tailored for users wanting to integrate data-driven insights across feedback channels. read more →

SmartSurvey enhances user engagement through conversational surveys and follows up seamlessly. It supports measurement of customer satisfaction, making it ideal for communication management tasks. read more →

Business Goals

Qualaroo aids in improving customer satisfaction and acquiring new customers, aligning with IT and retail industries to boost customer interaction. read more →

SmartSurvey focuses on improving customer satisfaction and building brand awareness, suiting agencies in government and education looking to boost efficiency and customer reach. read more →

Core Features

Qualaroo boasts robust analytics and custom reports with AI integrations, offering privacy and compliance features important in tech sectors. read more →

SmartSurvey's standout features are its comprehensive compliance and reporting tools, alongside strong data import capabilities, fitting businesses needing extensive data handling. read more →

Vendor Support

Qualaroo offers 24/7 support and training options, highlighting its commitment to large enterprises that require constant availability. read more →

SmartSurvey offers 24/7 support predominantly via chat and phone, catering to enterprises needing immediate issue resolution. read more →

Segments and Industries

Qualaroo is favored by large enterprises and the IT sector, reflecting its focus on high-tech and software-driven environments. read more →

SmartSurvey is popular among mid-markets and government bodies, indicating its strength in public administration and transportation. read more →

Operational Alignment

Qualaroo is embedded in operations requiring advanced analytics and custom reports, ideal for tech-heavy workflows and large-scale operations. read more →

SmartSurvey fits well within operations requiring extensive survey capabilities and compliance, versatile enough for large, complex environments. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Email Support

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Chat Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Qualaroo and SmartSurvey

How can Qualaroo and SmartSurvey optimize your Collecting Feedback Workflow?

Qualaroo and Smartsurvey are both tools for collecting feedback. Qualaroo is designed for collecting real-time feedback and calculating Net Promoter Scores (NPS), while Smartsurvey offers a wider range of question types, including NPS and advanced Likert scale questions. Qualaroo provides templates and targeting options, but its NPS question type is limited. Smartsurvey features an easy-to-use interface for creating surveys and collecting feedback from both current and potential customers.

"...Quick and easy to create a survey and collect feedback...." Peer review by Verified User, Analyst in Marketing, Information Technology and Services

"...We are an HCI buisness so need a solid to to manage surveys Easy to use...." Peer review by Peter C., Marketing and Advertising

What solutions does Qualaroo and SmartSurvey provide for Engaging Conversational Surveys?

Qualaroo and Smartsurvey both aim to increase engagement with customers. Qualaroo focuses on real-time interaction with customers based on their actions, while Smartsurvey utilizes surveys to gather feedback and drive engagement. Qualaroo offers a platform for users to respond to specific topics during their active engagement with a product. Smartsurvey offers various methods for distributing surveys, including email, social media, and SMS, and offers features like skip logic to create targeted follow-up emails. Both tools have limitations in terms of automatic data extraction capabilities.

"...The software allows you to engage with consumers based on their actions on your website or app...." Peer review from Featured Customers

"...As a small school wanting to engage both our parents/carers and children we needed a survey tool that was simple to use and easy to analyse results from and SmartSurvey delivered this...." Peer review by Phill Weaver