SmartSurvey Overview

SmartSurvey offers a sophisticated online survey tool designed for creating, distributing, and analyzing surveys with ease. This UK-based platform provides graphical analysis of survey results, enabling businesses to gain actionable insights efficiently. SmartSurvey's competitive edge lies in its user-friendly interface combined with advanced features, catering to enterprises seeking comprehensive feedback management solutions. The platform supports a wide range of survey types, making it adaptable for various industry needs. A notable aspect of SmartSurvey is its localized support team, ensuring personalized assistance for UK users. This combination of advanced functionality and local expertise positions SmartSurvey as a valuable asset for businesses aiming to enhance customer feedback strategies.

Use Cases

Customers recommend Collecting Feedback, Engaging Conversational Surveys, Social Media Management, as the business use cases that they have been most satisfied with while using SmartSurvey.

Other use cases:

  • Communication Management
  • Market Research
  • White-Labeled Surveys
  • Contact List Management
  • Helpdesk Management
  • Collaboration
  • Lead Engagement
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Business Priorities

Improve Customer Satisfaction and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using SmartSurvey.

Other priorities:

  • Acquire Customers
  • Improve Efficiency
  • Scale Best Practices
  • Increase Sales & Revenue
  • Improve Employee Experience
  • Grow Market Share
  • Improve Brand Engagement
  • Improve Stakeholder Relations
  • Improve ROI
  • Improve Digital And Social Presence
  • Enter New Markets Internationally Or Locally
  • Improve Product Experience
See all business priorities See less business priorities

SmartSurvey Use-Cases and Business Priorities: Customer Satisfaction Data

SmartSurvey works with different mediums / channels such as Social Media. Website. E-Mail etc.

SmartSurvey's features include Embedded Survey Forms, Personalization, Alerts: Popups & Notifications, etc. and SmartSurvey support capabilities include Email Support, Phone Support, Chat Support, etc. also SmartSurvey analytics capabilities include Analytics, and Custom Reports.

Reviews

"“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us eve...n better as an organisation. In fact, so much so that a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future." - Aisha Abdullah

Peer review evidence (same sources as the product rating summary)

"...Most recently the organisation ran an employee feedback survey to assess how staff were feeling following the outbreak of the Covid-19 pandemic...." Case Study Home Office
"...As a small school wanting to engage both our parents/carers and children we needed a survey tool that was simple to use and easy to analyse results from and SmartSurvey delivered this...." Peer review by Phill Weaver
"...Social Media: Share surveys via all social media platforms...." Customer Satisfaction Surveys

SmartSurvey, Opinion Stage, SmileBack, SurveyMethods, Medallia Agent Connect, etc., all belong to a category of solutions that help Customer Feedback Management. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

SmartSurvey offers an advanced, user-friendly online survey tool for creating and distributing surveys. Results can be analyzed graphically by a UK-based team.

Popular Business Setting

for SmartSurvey

Top Industries

  • Government Administration
  • Transportation/Trucking/Railroad
  • Education

Popular in

  • Enterprise
  • Small Business
  • Mid Market

SmartSurvey is popular in Government Administration, Transportation/Trucking/Railroad, and Education and is widely used by Enterprise, Small Business, and Mid Market.

SmartSurvey Customer wins, Customer success stories, Case studies

How does SmartSurvey address your Collecting Feedback Challenges?

What makes SmartSurvey ideal for Engaging Conversational Surveys?

What benefits does SmartSurvey offer for Social Media Management?

How does SmartSurvey facilitate Communication Management?

How does SmartSurvey address your Market Research Challenges?

11 buyers and buying teams have used Cuspera to assess how well SmartSurvey solved their Customer Feedback Management needs. Cuspera uses 3729 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Customer Feedback Management needs.

CUSTOMERS TESTIMONIALS
SmartSurvey testimonial

Aisha Abdullah

Senior Patient Experience Coordinator

Oxleas NHS Foundation Trust

“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us even better as an organisation. In fact, so much so t...hat a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future.

Testimonial By Aisha Abdullah
SmartSurvey testimonial

Hayley

Dunalley Primary School

We needed to work smarter and cut down on the time taken to do administrative tasks. I was aware of how powerful online surveys could be and believed using them could provide the solution we needed. Testimonial By Hayley
SmartSurvey testimonial

Head of Product Excellence

Alton Towers

Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspects they enjoyed or would like to see improved. Testimonial By Alton Towers
CUSTOMERS TESTIMONIALS
SmartSurvey testimonial

Aisha Abdullah

Senior Patient Experience Coordinator

Oxleas NHS Foundation Trust

“In our work to further improve patient care and the patient experience, it’s important for us to keep moving forward. It’s nice to now have a survey platform in place that’s really helping us to drive positive change. I really feel it’s made us even better as an organisation. In fact, so much so t...hat a growing number of departments outside the patient experience team, have started to use the SmartSurvey platform too, after being impressed by what they’ve seen. As for our own team, we’re looking forward to exploring further ways in which we can use and benefit from the solution in the future.

Testimonial By Aisha Abdullah
SmartSurvey testimonial

Hayley

Dunalley Primary School

We needed to work smarter and cut down on the time taken to do administrative tasks. I was aware of how powerful online surveys could be and believed using them could provide the solution we needed. Testimonial By Hayley
SmartSurvey testimonial

Head of Product Excellence

Alton Towers

Often as a group, we set up project teams for larger assignments such as our annual Scarefest and the launch of new attractions. One of the main objectives during seasonal events is gathering instant feedback from customers to understand what aspects they enjoyed or would like to see improved. Testimonial By Alton Towers

Allianz - Insurance - Very Large

Munich, Germany

Allianz used SmartSurvey to automate real-time feedback collection. They scaled from 100 survey responses a month to over 250,000 a year. Feedback now reaches frontline teams within an hour, enabling... quick customer callbacks. Insights from surveys drive changes in digital journeys and staff recognition. The program covers multiple channels, including email, SMS, QR codes, and video.

 

University of Puerto Rico - Education - Large

San Juan, Puerto Rico

SmartSurvey's offline survey tool helped the University of Puerto Rico collect data after Hurricane Maria. The university needed to survey a rural community with no power or internet. SmartSurvey ena...bled offline data capture on mobile devices. Researchers gathered insights on hazardous material use and battery disposal. 43% of residents owned battery-powered electronics, and all used small batteries. The findings will guide community education and recovery efforts.

 

A leading UK cooperative - Retail - Very Large

UK

SmartSurvey helped a leading UK cooperative engage over one million members. The cooperative used SmartSurvey to personalize feedback and automate data collection. Integration with Salesforce enabled... real-time tracking and analysis. 95% of member interactions were powered by SmartSurvey last year. The platform improved trust, security, and participation rates. Manual processes were replaced with automated workflows, freeing up staff time.

 

West Lothian College - Education - Medium

Livingston, UK

SmartSurvey helped West Lothian College boost survey response rates by 600% in under six months. The college struggled with previous survey tools due to poor data consistency and integration issues. ...SmartSurvey's APIs, user-friendly interface, and strong support enabled seamless integration with Power BI and improved data reliability. The college used API features to send surveys via SMS and reduce spam, further increasing engagement. Enhanced data quality now supports better decision-making for management and the Board of Governors.

 

uSwitch - Consumer Services - Small

London, UK

uSwitch used SmartSurvey to collect feedback on their webchat service. They embedded a branded survey directly into the chat window. This let them link survey responses to specific chats. SmartSurvey...'s features made it easy to filter and export data for monthly reports. uSwitch now uses one survey tool across many business areas. They can quickly spot issues and improve customer service.

 

Parkinson's UK - Non Profit Organization Management - Medium

London, UK

SmartSurvey helped Parkinson's UK manage surveys for over 38,000 members. The charity used multi user management to control survey distribution and data privacy. Staff could run training, internal, a...nd satisfaction surveys from one master account. Branded, mobile-friendly templates improved engagement rates. Staff engagement and satisfaction increased after switching to SmartSurvey.

Exploring your data - by SmartSurvey

Video Thumbnail

Frequently Asked Questions (FAQ)

What buyers ask before choosing SmartSurvey

What is SmartSurvey?

SmartSurvey is a feedback management platform that helps to create surveys, build questionnaires and analyze the results to gather the required information to make smart decisions. It helps to improve efficiency and build brand awareness.

SmartSurvey helps to get real-time feedback to retain business and build brand loyalty, increase employee productivity, engagement, and retention. It also identifies trends, validates research, and drives improvements.

Some of its features include providing customized features to create engaging smart surveys, delivering surveys across multiple platforms to engage with users anywhere, analyze data to reveal actionable insights to create opportunities and enable SSL encryption for safe and secure surveys.

What is SmartSurvey used for?

SmartSurvey is a Customer Feedback Management Software mainly used by its customers to Improve Customer Satisfaction and Build Brand Awareness by Collecting Feedback, Engaging Conversational Surveys and Social Media Management .

What are the top features of SmartSurvey?

Embedded survey forms, Personalization and Alerts: popups & Notifications are some of the top features of SmartSurvey.

Who uses SmartSurvey?

SmartSurvey is used by Government Administration, Transportation/Trucking/Railroad and Education among other industries.

What are SmartSurvey alternatives?

Opinion Stage, SmileBack, SurveyMethods and Medallia Agent Connect are popular alternatives for SmartSurvey.

Where is SmartSurvey located?

SmartSurvey is headquartered at Basepoint Business Centre, Oakfield Close, Tewkesbury, Gloucestershire GL20 8SD, GB.
lightning

Peers used SmartSurvey for Collecting feedback and Engaging conversational surveys

SmartSurvey Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Analytics

4.65/5

Read Reviews (148)
Custom Reports

4.45/5

Read Reviews (378)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.65/5

Read Reviews (148)
Custom Reports

4.45/5

Read Reviews (378)

Software Failure Risk Guidance

?

for SmartSurvey

Overall Risk Meter

Low Medium High

Top Failure Risks for SmartSurvey

SmartSurvey News

Product

New CSAT/eSAT Calculation Now Available - Product Update - SmartSurvey

SmartSurvey has launched a new CSAT/eSAT calculation feature for Enterprise Plus users, allowing them to measure satisfaction based on the percentage of satisfied responses rather than averages. This update provides a clearer view of customer or employee sentiment and simplifies reporting. The feature is available now and can be accessed when adding or editing satisfaction questions in surveys.

Product

AI Survey Generator and Import Tool: Build surveys in seconds, not hours - Product Update - SmartSurvey

SmartSurvey has launched an upgraded AI Survey Generator and a new AI Import tool, available as of October 24, 2025. The AI Survey Generator now supports all question types, enhancing survey creation efficiency. The AI Import tool allows seamless survey migration from Word or PDF, streamlining the transition from draft to live survey. These tools aim to reduce administrative tasks and improve responsiveness.

SmartSurvey Profile

Company Name

SmartSurvey

HQ Location

Basepoint Business Centre, Oakfield Close, Tewkesbury, Gloucestershire GL20 8SD, GB

Employees

11-50

Social

Financials

PRIVATE