Guiding you to choose between Qualtrics vs. Thematic: 2024

Comparison Summary

Qualtrics: Qualtrics XM helps deliver exceptional frontline experiences and build high-performing teams. Products people love can be created with this leading experience management software.

Thematic: Thematic's platform analyzes customer feedback to extract actionable insights. Businesses can use these insights to improve their products and services.

Qualtrics and Thematic: Customer Satisfaction Data

Most deployed common Use Cases for Qualtrics and Thematic

How efficiently Does Qualtrics and Thematic manage your Customer Feedback Management?

Qualtrics excels at creating surveys to gather customer feedback and measure satisfaction. Thematic focuses on analyzing existing customer feedback data, like NPS scores, to identify themes and insights. Both platforms use customer feedback to improve customer experience, but Qualtrics is better for creating surveys while Thematic is better for analyzing existing data. Both platforms have limitations, as Qualtrics lacks administrative features for employee surveys.

"...This includes screeners, quant surveys, moderator notes for qualitative surveys, and customer satisfaction surveys...." Peer review by Verified User, Consultant in Marketing, Research

"...Thematic saves me a great deal of time by automatically breaking up NPS comments into themes...." Peer review by Emma P., Operations manager, Computer Software

What makes Qualtrics and Thematic ideal for Engagement Management?

Qualtrics and Thematic are both tools used for engagement management. Qualtrics focuses on collecting and analyzing data from surveys, providing a platform to distribute and analyze data. Thematic, on the other hand, analyzes unstructured feedback, such as customer reviews and open-ended survey responses, to identify patterns and themes. Both tools provide insights to improve engagement, but Thematic focuses on analyzing qualitative data while Qualtrics primarily focuses on quantitative data collection and analysis.

"...Using Qualtrics, we can create even complex surveys in a matter of hours that match our branding and that are engaging, not overwhelming, for respondents...." Peer review by Jessica Hartford, Saks Fifth Avenue, Saks Fifth Avenue

"...A piece of feedback can be a review, a verbatim response to a survey in an open-ended question, a customer complaint text, a customer interaction with a chat agent, a support ticket. ..." Plan and Pricing

What makes Qualtrics and Thematic ideal for Helpdesk Management?

Qualtrics and Thematic both offer helpdesk management solutions. Qualtrics provides comprehensive support with user-friendly features, self-service options, and dedicated customer support staff. Thematic focuses on connecting unstructured feedback from various sources, such as surveys, reviews, and call center interactions. Qualtrics emphasizes easy-to-use surveys and comprehensive support resources, while Thematic emphasizes integrating feedback from diverse sources.

"...I cannot say enough great things about their "help-desk" personnel...." Peer review by Samuel Jackendoff, PMP, MBA, MSIS, Assessment Data Manager and Coordinator, Indiana University of Pennsyvania Research Institute

"...Instead, connect all feedback through our into sources you already use for surveys, reviews, live chat, call center, complaints, support and social media...." Connect all your feedback data

Why is Qualtrics and Thematic the best choice for Market Research?

Qualtrics is a survey platform primarily used for quantitative market research. It offers advanced features for survey design and data analysis, allowing users to collect and analyze large datasets. Thematic, in contrast, is a text analytics tool specifically designed for qualitative market research. Thematic helps researchers analyze and understand unstructured text data, such as customer feedback and open-ended survey responses. Both tools are utilized by market research professionals to extract insights and generate reports.

"...It is being used for data management for our research study, and on other studies throughout our department...." Peer review by Verified User, Employee in Research & Development, Education

"...Thematic was built for customer feedback analysis, using the latest Deep Learning research and mimics the market research guidelines on how to create code frames from customer feedback: ..." Thematic