Quantcast Measure vs. Supermetrics: Digital Analytics Solution Comparison 2025

Overview: Quantcast Measure and Supermetrics as Digital Analytics Category solutions.

Quantcast Measure and Supermetrics cater to digital analytics needs with distinct focuses. Quantcast Measure shines in large enterprise settings with strong analytics and integration features, enhancing campaigns and customer acquisition. Meanwhile, Supermetrics dominates data-heavy operations, favored by marketing and advertising sectors for its robust analytics, extensive data handling, and social media insights.

Quantcast Measure: Quantcast Measure provides audience insights and measurement. It helps grow audiences by understanding their demographics.

Supermetrics: Supermetrics streamlines marketing data for better control and growth. A 14-day free trial is available without requiring a credit card.

Quantcast Measure and Supermetrics: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Quantcast Measure focuses on advertisement and campaign management, aiding users in effectively managing communications and engaging leads. read more →

Supermetrics provides an extensive suite for advertisement, social media management, and digital marketing, serving a wide range of marketing activities. read more →

Business Goals

Quantcast Measure aims to enhance customer acquisition and ROI, supporting efforts to increase sales and improve customer relationships. read more →

Supermetrics helps users acquire customers, improve communications, and grow market share, aligning with business efficiencies and sales growth. read more →

Core Features

Quantcast Measure offers comprehensive analytics and custom reports, integrating data with a focus on security and compliance. read more →

Supermetrics excels with top-tier analytics, vast data import, export, and integration capabilities, supporting complex reporting needs. read more →

Vendor Support

Quantcast Measure provides 24/7 support and chat assistance, fitting enterprises that need round-the-clock support. read more →

Supermetrics offers 24/7, chat, phone, and email support, catering to diverse support preferences and needs for quick resolutions. read more →

Segments and Industries

Quantcast Measure is predominantly used by large enterprises in marketing, advertising, and retail sectors. read more →

Supermetrics attracts large enterprises mainly in marketing and advertising but also serves the internet and education industries. read more →

Operational Alignment

Quantcast Measure aligns well with enterprises needing robust analytics to drive marketing operations at scale. read more →

Supermetrics fits dynamic business environments, especially those requiring sophisticated data handling and social media insights. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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high

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IT and Other Capabilities

Low
Medium
High

Ease of migration

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Data

Data Import

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Data Export

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Support

24/7 Support

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Chat Support

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Email Support

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Phone Support

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Others

Analytics

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Custom Reports

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AI Powered

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Most deployed common Use Cases for Quantcast Measure and Supermetrics

What makes Quantcast Measure and Supermetrics ideal for Advertisement?

Quantcast Measure is a tool for advertisers to collect and analyze data to improve their campaigns. It allows advertisers to manage and track their campaigns more effectively. Supermetrics connects advertising platforms to data sources, like Google Data Studio, so marketers can create reports with data from multiple sources. Supermetrics is better for creating reports across multiple platforms while Quantcast Measure helps advertisers better understand their audience. Supermetrics has limited data source connectors.

"...This allows targeted advertising and promotion offerings via search, display and online video campaigns, to potential customers - a win-win for both retailers and consumers...." Peer review by User

"...I like how it is able to connect to the Facebook Insights, Facebook Ads, Google Analytics, and DFP and create a single report from all those various sources...." Peer review by Fred A

How can Quantcast Measure and Supermetrics enhance your Campaign Management process?

Quantcast Measure and Supermetrics both help manage marketing campaigns. Quantcast Measure excels in campaign tracking, data collection, and audience segmentation. Supermetrics focuses on reporting and analysis, integrating with tools like Google Data Studio and Excel. Quantcast Measure is particularly useful for companies in advertising, while Supermetrics suits marketing agencies looking to create comprehensive reports.

"...An amazing platform with great features that helps you in superb marketing and campaigning...." Peer review by alena j, customer service assistant

"...Mari says, We built these dashboards in Google Data Studio with Supermetrics where we d combine various Google Analytics campaign parameters with LinkedIn & Facebook ad data...." Vuelo6 & Supermetrics:customer case study

How can Quantcast Measure and Supermetrics enhance your Digital Marketing process?

Quantcast Measure provides detailed visitor engagement and demographic information for websites. Supermetrics is a tool that automates the process of collecting data from various digital marketing platforms. Both tools enable digital marketers to gather data, but Quantcast Measure focuses on providing insights into website traffic, while Supermetrics provides a comprehensive data aggregation and reporting system. Supermetrics has a wide range of integrations with popular digital marketing platforms, offering access to data sources that are not readily available through other tools.

"...If you need rich insight into the depth of visitor engagement, demographics and other data for your site or others, this is a very handy tool for any one charged with digital marketing or PR outreach...." Peer review by Valerie M. R., Information Services

"...We are a digital marketing agency with multiple clients across various platforms...." Peer review by Austin Voigt, Senior Analyst - Paid Media, Augurian