cuspera logo CUSPERA

Rakuten Advertising vs Improvado: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Rakuten Advertising vs. Improvado is based on a specific set of business needs and context. The comparison uses 4151 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Rakuten Advertising and Improvado

Rakuten Advertising, and Improvado belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Rakuten Advertising covers Advertisement, Engagement Management, Communication Management with Mobile, Campaign Management, etc.

Improvado focuses on Advertisement with Social Media, Competitive Intelligence, Campaign Management, Social Media Management with Social Media, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Rakuten Advertising

Focus area

Software Failure Risk

  • medium

logo Improvado

Focus area

Improvado is better than Rakuten Advertising for

Software Failure Risk

  • low

About

Rakuten Advertising | Combines Rakuten's media properties; affiliate, display and search marketing

Unified modern data stack for revenue operations

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

19

51

Total Goals
(we found evidences for)

9

11

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management


loyalty management

customise loyalty program




international marketing



competitive intelligence


social media analytics


social media management

social media analytics


training & onboarding


pipeline management





content publishing


content management

content publishing


social media marketing


workflow management



generation of new leads


products & pricelist management



channel management


performance management


promotion management



knowledge management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve brand engagement

  • Enhance customer relationships

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • Build brand awareness

  • Increase sales & revenue

  • Improve visibility

  • See 6 more
  • Improve ROI

  • Build brand awareness

  • Acquire customers

  • Enter new markets internationally or locally

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Scale best practices

  • Improve digital and social presence

  • Improve visibility

  • See 8 more

Top Channels

Channels Used

  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more
  • social media

  • LinkedIn

  • Facebook

  • mobile

  • display advertisement

  • mobile app

  • website

  • phone calls

  • Doubleclick

  • promotions

  • Twitter

  • video

  • Instagram

  • offline

  • e-mail

  • chat

  • Snapchat

  • Pinterest

  • on premises

  • point of sale

  • review sites

  • G2crowd

  • user generated content

  • blogs

  • Amazon

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

No Data

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting