Customer stories

Product Business Settings

Improvado is popular in Marketing And Advertising, Retail, and Information Technology And Services industries and is widely used by Enterprise, Mid Market, and Small Business.

Integrations

Demand Side Platform
Content Marketing
Local Marketing
Data Management Platform

Improvado Product Overview

Improvado offers an automated marketing reporting and analytics solution. It assists marketing, sales, and revenue teams in making informed decisions by turning data into actionable insights.

How satisfied the customers are with Improvado use-cases

Reviews

"I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado." - Austin W
"The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as ...well; it's a resource that they can refer back to at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally." - Cameron Solu

Improvado Customer Insights, Testimonials and Case Studies

How efficiently Does Improvado manage your Competitive Intelligence?

What benefits does Improvado offer for Campaign Management?

How can Improvado optimize your Social Media Analytics Workflow?

Why is Improvado the best choice for Onboarding?

What is Improvado?

Improvado is a Marketing ETL (Extract Transform Load) Platform usable in Enterprises, Agencies, ECommerce & Retail, and Healthcare and Education. It helps revenue teams understand where to invest their dollars and how to multiply them. With the power of the modern data analytics stack, businesses can drive growth and increase customer loyalty by making decisions backed with actionable insights.

Improvado collects Sales and Marketing data from various sources and of different dimensions, transforms it and makes it available for marketers to view with actionable insights. It has around 180 integrations and has provisions for adding more.

Improvado consolidates the collected data and is normalized by its ONE module. Data is then transformed and stored in the Improvado Database or any other specified by the client.

Improvado provides various modes for accessing the data which include direct requests to API, or SQL Access.

What is Improvado used for?

Improvado is a Marketing Data Intelligence Software mainly used by its customers to Improve ROI and Build Brand Awareness by Advertisement, Competitive Intelligence and Campaign Management .

What are the top features of Improvado?

Dashboard, Templates and Calculator are some of the top features of Improvado.

Who uses Improvado?

Improvado is used by Marketing And Advertising, Retail and Information Technology And Services among other industries.

What are Improvado alternatives?

OWOX, Everflow, Upwave and CB Insights are popular alternatives for Improvado.

Where is Improvado located?

Improvado is headquartered at 1223 Cleveland Ave, San Diego, CA 92103.

44 buyers and buying teams have used Cuspera to assess how well Improvado solved their Marketing Data Intelligence needs. Cuspera uses 4012 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Data Intelligence needs.

CUSTOMERS TESTIMONIALS
Improvado testimonial

Austin W

Marketing VP and CMOs

Google, Bing, & Facebook Advertising

I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. Testimonial By Austin W
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing

The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
Improvado testimonial

Ryan Booth

COO

Chacka Marketing

Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth
CUSTOMERS TESTIMONIALS
Improvado testimonial

Austin W

Marketing VP and CMOs

Google, Bing, & Facebook Advertising

I liked how fast they finished projects and how well they communicated the status of those projects. Many problems were solved using Improvado. Testimonial By Austin W
Improvado testimonial

Cameron Solu

Digital Media Manager

Jekyll and Hyde Advertising & Marketing

The numerous API connections the tool offers makes it quick and easy to import data from multiple publishers at once, while still staying completely accurate. The fact that we can generate a live link to share with the client is extremely useful as well; it's a resource that they can refer back to ...at any time, adjusting the date range as they please. It is a huge time-saver and presents the data very eloquently and professionally.

Testimonial By Cameron Solu
Improvado testimonial

Ryan Booth

COO

Chacka Marketing

Eliminated 90% of manual reporting hours per week. Testimonial By Ryan Booth

ASUS - Consumer Electronics - Very Large

Improvado unified ASUS's global marketing data, saving 90 hours weekly by removing manual work. ASUS struggled with fragmented, inconsistent data across regions and platforms. Improvado centralized a...ll marketing data into a managed BigQuery instance, automating dashboards and harmonizing metrics. This improved transparency, enabled fast decision-making, and gave ASUS a single source of truth for marketing analytics. Machine learning features ensured data quality and scalable analysis for the multinational electronics leader.

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SoftwareOne - Information Technology And Services

Improvado helped SoftwareOne automate global marketing reporting. SoftwareOne faced challenges with manual data handling, limited access to historical data, and attribution gaps. Improvado centralize...d their marketing data, automated reporting, and supported 80% of their MarTech stack out of the box. SoftwareOne gained real-time dashboards and full visibility into marketing's impact on lead generation. The company achieved a 3x ROI compared to building an in-house solution.

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AdCellerant - Marketing And Advertising

Improvado helped AdCellerant cut integration costs by 70%. Before, each new data source took six months and $120,000 to integrate. With Improvado, integration time dropped to three months and costs f...ell to $40,000 per platform. AdCellerant saved about $280,000 over two years. The team could focus on core features instead of building and maintaining connectors.

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A large grocery chain - Retail

Improvado helped a large grocery chain move from traditional to digital marketing. The company needed a unified data platform to track marketing spend and results. Improvado built a central data ware...house, integrated multiple data sources, and automated reporting. The solution gave the company full control over marketing metrics and saved time on manual reporting. Now, both marketing and sales teams can access up-to-date reports and insights.

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Function Growth - Marketing And Advertising

Improvado helped Function Growth automate marketing analytics for D2C brands. Manual reporting was slow and limited insights. Improvado centralized data, automated reporting, and delivered AI-driven ...insights. The team saved 6 hours per week on reporting. Marketing team productivity increased by 30%. Campaign performance improved with better CTR, CPC, and ROAS.

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Global online genealogy company

Improvado helped a global online genealogy company build a proprietary insights engine. The company struggled for 15 months to build marketing APIs in-house. Improvado eliminated 400 manual hours per... month and saved $720,000 annually. The analytics team now creates optimization recommendations to increase ROI. Financial reporting is faster and management uses Tableau dashboards for performance insights.

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How to connect Your data to Tableau | Visualizations

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Peers used Improvado for advertisement and competitive intelligence

Improvado Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
AI Powered

4.14/5

Read Reviews (18)
Analytics

4.42/5

Read Reviews (540)
Custom Reports

4.26/5

Read Reviews (933)
CAPABILITIES RATINGS AND REVIEWS
AI Powered

4.14/5

Read Reviews (18)
Analytics

4.42/5

Read Reviews (540)
Custom Reports

4.26/5

Read Reviews (933)

Software Failure Risk Guidance

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for Improvado

Overall Risk Meter

Low Medium High

Top Failure Risks for Improvado

Improvado Inc. News

Product
 

Improvado Becomes an End-to-End Platform for Enterprise and Agency Marketing Intelligence

Improvado has enhanced its platform with major reporting upgrades and the launch of Native Dashboards, transforming it into a comprehensive solution for enterprise and agency marketing intelligence. The platform now supports the entire data pipeline from extraction to visualization, offering AI-powered, automated reporting and no-code dashboards. These features streamline data analysis and decision-making, providing marketing teams with actionable insights and saving significant preparation time.

Awards
 

Improvado Recognized as

Improvado has been recognized as "One to Watch" in Snowflake's Modern Marketing Data Stack Report. This acknowledgment highlights Improvado's role in streamlining marketing data integration and providing AI-powered insights. The collaboration with Snowflake aims to resolve data fragmentation issues, offering marketers a unified data source within the Snowflake AI Data Cloud.

Product
 

Improvado Unveils Next-Generation AI Agent for Marketing Analytics - ACCESS Newswire

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The AI Agent now offers automated AI analysis, providing business-aware insights, instant visualizations, and templated workflows. These updates aim to reduce manual analysis time and improve decision-making for marketing teams. The AI Agent is designed to handle complex workflows and is now available to all customers.

Product
 

Improvado Unveils Next-Generation AI Agent for Marketing Analytics

Improvado has launched a significant update to its AI Agent, enhancing its marketing analytics platform. The updated AI Agent now offers deeper reasoning, business-aware insights, and instant visualizations, enabling marketing teams to save over 30 hours per week. It supports complex workflows and integrates with tools like Asana and Jira, making marketing data more accessible and actionable for faster decision-making.

Improvado Inc. Profile

Company Name

Improvado Inc.

Company Website

https://improvado.io/

HQ Location

1223 Cleveland Ave, San Diego, CA 92103

Employees

11-50

Social

Financials

SEED