Comparison Summary
Introducing Reltio and FirstHive
Reltio, FirstHive, Amperity Customer Data Management, Treasure Data, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Reltio covers Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.
FirstHive focuses on Engagement Management with Social Media, Social Media Management with Text SMS, Social Media Marketing with E-Mail, Communication Management with Text SMS, etc.
"A key to CarMax’s strategy is to deliver omnichannel connected customer experiences, which requires a strong data foundation and customer experience processes working in concert. In an environment where we have so many different sources of data to l...everage, it was critical that we had a single source of truth across the enterprise for Customer 360 and Vehicle 360 information that can be shared across all of our functions. Now that we have a multi-domain master data management (MDM) platform which delivers data in real-time, at scale, we’re able to provide connected customer experiences across all touchpoints. We’ve also been able to pivot quickly to meet the changing needs of our customers during the pandemic by offering new services like curbside pickup. " - Gautam Puranik
"We were able to execute micro targeted campaigns, in the language of choice for our key influencers, and have achieved over 5X growth over the last couple of years.” " - Mrugesh Gaglani
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform to Power Connected Customer Experiences
Customer Data Platform to build persistent customer identities
Financials
SERIES D
NA
Business Need
Total Processes
(we found evidences for)
43
44
Total Goals
(we found evidences for)
10
7
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
-
Increase customer life time value
-
Increase sales & revenue
-
Enhance customer relationships
-
Launch new products
-
Grow market share
-
Improve ROI
-
Improve digital and social presence
-
Acquire customers
-
Establish thought leadership
-
Improve consistency
- See 7 more
-
Improve ROI
-
Enhance customer relationships
-
Acquire customers
-
Increase sales & revenue
-
Improve brand engagement
-
Improve visibility
-
Increase customer life time value
- See 4 more
Top Channels
Channels Used
-
social media
-
text SMS
-
e-mail
-
mobile
-
Twitter
-
LinkedIn
-
Facebook
-
Instagram
-
website
-
mobile app
-
offline
-
point of sale
-
channel partners
-
phone calls
-
newsletter
-
user generated content
-
blogs
-
mass media
-
television
-
brochure
-
out of home
- See 18 more
-
social media
-
text SMS
-
e-mail
-
mobile
-
Twitter
-
LinkedIn
-
Facebook
-
Instagram
-
website
-
mobile app
-
offline
-
point of sale
-
channel partners
-
phone calls
-
newsletter
-
user generated content
-
blogs
-
mass media
-
television
-
brochure
-
out of home
- See 18 more
Failure Risk Guidance Security Report?
Compliance Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Security & Privacy Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Integration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
Migration Risk
{{{rsh_C_1}}}
{{{rsh_C_1}}}
IT and Other Capabilities
- Low
- Medium
- High
