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Reltio vs mParticle: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for Reltio low Failure Risk for mParticle low
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Comparison Summary

This comparison report of Reltio vs. mParticle is based on a specific set of business needs and context. The comparison uses 2490 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Reltio and mParticle

Reltio, mParticle, Amperity Customer Data Management, Treasure Data, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Reltio covers Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.

mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.

"Providing a connected experience for our customers is paramount. Our goal is to leverage customer intelligence across the organization – from the customer-facing team to digital channels to back office processes – in order to deliver a unified and s...treamlined customer experience. We had to think beyond traditional master data management to understand customers' transactions and interactions. By implementing Reltio's cloud-native Connected Customer 360 platform, we are looking to drive delightful customer experiences, resulting in customer growth, operational efficiency, and reduced risk " - Gotham Pasupuleti

"We use mParticle to forward installs as well as all in-app events to our attribution vendor so that we can do app install attribution without having the SDK implemented in the Airbnb app. Those insights are heavily used at Airbnb by multiple differe...nt teams. " - Judith Henrichsmann

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Reltio

Focus area

Reltio is better than mParticle for

Software Failure Risk

  • low

logo mParticle

Focus area

mParticle is better than Reltio for

Software Failure Risk

  • low

About

Customer Data Platform to Power Connected Customer Experiences

Customer data platform to simplify your customer data infrastructure

Financials

SERIES D

SERIES E

Business Need

Total Processes
(we found evidences for)

43

44

Total Goals
(we found evidences for)

10

11

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (282)

Read Reviews (70)

segmentation and targeting

Read Reviews (72)

Read Reviews (5)

customer case management

Read Reviews (52)

Read Reviews (0)

workflow management

Read Reviews (17)

Read Reviews (4)

lead qualification

Read Reviews (16)

Read Reviews (5)

lead qualification: technographic

Read Reviews (5)

Read Reviews (0)

sales document management

Read Reviews (13)

Read Reviews (0)

contract management

Read Reviews (11)

Read Reviews (0)

training & onboarding

Read Reviews (12)

Read Reviews (20)

communication management

Read Reviews (11)

Read Reviews (2)

sending & publishing communications

Read Reviews (1)

Read Reviews (2)

lifetime value management

Read Reviews (8)

Read Reviews (1)

loyalty management

Read Reviews (6)

Read Reviews (5)

identify target customers

Read Reviews (2)

Read Reviews (1)

account management

Read Reviews (6)

Read Reviews (0)

customer feedback management

Read Reviews (6)

Read Reviews (2)

products & pricelist management

Read Reviews (3)

Read Reviews (5)

relationship management

Read Reviews (3)

Read Reviews (0)

contact list management

Read Reviews (2)

Read Reviews (0)

campaign management

Read Reviews (2)

Read Reviews (12)

compliance & governance

Read Reviews (1)

Read Reviews (2)

competitive intelligence

Read Reviews (0)

Read Reviews (10)

promotion management

Read Reviews (0)

Read Reviews (5)

generation of new leads

Read Reviews (0)

Read Reviews (4)

international marketing

Read Reviews (0)

Read Reviews (3)

social media analytics

Read Reviews (0)

Read Reviews (2)

social media management

Read Reviews (0)

Read Reviews (2)

social media analytics

Read Reviews (0)

Read Reviews (2)

touchpoint management

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Increase customer life time value

  • Increase sales & revenue

  • Enhance customer relationships

  • Launch new products

  • Grow market share

  • Improve ROI

  • Improve digital and social presence

  • Acquire customers

  • Establish thought leadership

  • Improve consistency

  • See 7 more

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Acquire customers

  • Improve ROI

  • Improve brand engagement

  • Increase customer life time value

  • Improve efficiency

  • Launch new products

  • Grow market share

  • Build brand awareness

  • Improve internal communications

  • See 8 more

Top Channels

Channels Used

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

  • mobile

  • social media

  • channel partners

  • Facebook

  • mobile app

  • games

  • promotions

  • website

  • e-mail

  • offline

  • point of sale

  • omnichannel

  • Twitter

  • coupons

  • Pinterest

  • chat

  • Snapchat

  • review sites

  • Amazon

  • mass media

  • television

  • on premises

  • See 19 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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low

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Integration Risk

medium

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low

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Migration Risk

low

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low

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting