Comparison Summary
Introducing Reltio and mParticle
Reltio, mParticle, Amperity Customer Data Management, Treasure Data, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Reltio covers Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.
mParticle focuses on Engagement Management with Mobile, Advertisement with Social Media, Training & Onboarding, Lead Analytics, etc.
"At AstraZeneca, we're accelerating innovation to deliver life changing medicines and personalized experiences, while respecting communication preferences and privacy compliance. We're in the final year of a 3-year transformation to master, track and... optimize the use of customer data throughout the organization. We're replacing 67 legacy master data management systems with 3 interlinked regional hubs in Europe, APAC and the US. " - Joanna Walker
"We think of ourselves as a customer service company that happens to fly planes. So when you think of the customer service aspect of JetBlue, it’s all about personalization and how we take care of customer needs. Technology plays such an integral rol...e in addressing our customer needs " - Eash Sundaram
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Customer Data Platform to Power Connected Customer Experiences
Customer data platform to simplify your customer data infrastructure
Financials
SERIES D
Business Need
Total Processes
(we found evidences for)
43
44
Total Goals
(we found evidences for)
10
11
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Launch new products
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Grow market share
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Improve ROI
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Improve digital and social presence
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Acquire customers
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Establish thought leadership
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Improve consistency
- See 7 more
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Enhance customer relationships
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Enter new markets internationally or locally
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Acquire customers
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Improve ROI
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Improve brand engagement
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Increase customer life time value
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Improve efficiency
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Launch new products
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Grow market share
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Build brand awareness
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Improve internal communications
- See 8 more
Top Channels
Channels Used
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
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coupons
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Pinterest
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chat
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Snapchat
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review sites
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Amazon
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mass media
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television
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on premises
- See 19 more
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mobile
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social media
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channel partners
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Facebook
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mobile app
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games
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promotions
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website
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e-mail
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offline
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point of sale
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omnichannel
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Twitter
-
coupons
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Pinterest
-
chat
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Snapchat
-
review sites
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Amazon
-
mass media
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television
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on premises
- See 19 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
