Comparison Summary
This comparison report of Reltio vs. Zeta Marketing Platform is based on a specific set of business needs and context. The comparison uses 2038 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Reltio and Zeta Marketing Platform
Reltio, Zeta Marketing Platform, Amperity Customer Data Management, Treasure Data, etc., belong to a category of solutions that help Customer Data Platform. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Reltio covers Customer Engagement, Segmentation And Targeting, Customer Experience Management, Enrichment Of Customer Profiles with Social Media, etc.
Zeta Marketing Platform focuses on Engagement Management with E-Mail, Campaign Management with Omnichannel, Advertisement with Mass Media, Collaboration with E-Mail, etc.
"Reltio Connected Customer 360 gives us capabilities to fuel the experiences of the future at Hyperion X with the data that matters most to our business. It gives us the business agility, enterprise scale, and the insight-ready data we need for big i...deas so we can compete effectively " - Miguel Baptista
"Zeta omnichannel solution is at the center of our marketing strategy—it makes all our channels perform better. " - Łukasz Wójcik
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Zeta Marketing Platform
Focus area
Zeta Marketing Platform is better than Reltio for
Software Failure Risk
About
Customer Data Platform to Power Connected Customer Experiences
Data-Driven Marketing Platform to power customer acquisition and retention.
Financials
SERIES D
SERIES F
Business Need
Total Processes
(we found evidences for)
43
43
Total Goals
(we found evidences for)
10
12
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase customer life time value
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Increase sales & revenue
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Enhance customer relationships
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Launch new products
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Grow market share
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Improve ROI
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Improve digital and social presence
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Acquire customers
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Establish thought leadership
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Improve consistency
- See 7 more
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Acquire customers
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Increase sales & revenue
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Enhance customer relationships
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Improve ROI
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Improve brand engagement
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Build brand awareness
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Improve efficiency
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Improve stakeholder relations
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Grow market share
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Increase average basket value
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Improve visibility
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Enter new markets internationally or locally
- See 9 more
Top Channels
Channels Used
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e-mail
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omnichannel
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website
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social media
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mass media
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television
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mobile
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display advertisement
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newsletter
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phone calls
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offline
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on premises
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games
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promotions
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channel partners
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user generated content
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blogs
- See 14 more
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e-mail
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omnichannel
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website
-
social media
-
mass media
-
television
-
mobile
-
display advertisement
-
newsletter
-
phone calls
-
offline
-
on premises
-
games
-
promotions
-
channel partners
-
user generated content
-
blogs
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
