Resulticks vs. Act-On: Marketing Automation Solution Comparison 2025

Overview: Resulticks and Act-On as Marketing Automation Category solutions.

Resulticks and Act-On are both strong players in the marketing automation space, each catering to distinct user needs. Resulticks excels with its engagement management and analytics capabilities, supporting improved ROI and customer relationships particularly in the entertainment industry. Act-On is robust for communication management, new lead generation, and comprehensive integration support, ideal for large enterprises across various industries, including marketing and IT. Both offer unique features and vendor support options that align well with their target markets, making them suitable for different operational scales and complexities.

Resulticks: Resulticks is a data-driven omnichannel marketing automation solution for real-time customer engagement. Seamless experiences and top-line growth are driven by this next-generation tool.

Act-On: Marketing automation enables personalized workflows and exceptional brand experiences. It drives remarkable engagement for marketers.

Resulticks and Act-On: Best Use cases based on the customer satisfaction data

Key Capabilities Supported

Resulticks provides solutions in engagement management and campaign analytics. read more →

Act-On excels in communication management and lead tracking. read more →

Business Goals

Resulticks primarily focuses on improving ROI and enhancing customer relationships. read more →

Act-On aims at acquiring customers and increasing sales and revenue. read more →

Core Features

Resulticks offers analytics, custom reports, and AI-powered tools. read more →

Act-On provides robust integration, custom reports, and data import options. read more →

Vendor Support

Resulticks offers primarily 24/7 support. read more →

Act-On provides diverse support including phone and email. read more →

Segments and Industries

Resulticks is predominantly used in the entertainment industry. read more →

Act-On serves large enterprises and industries like marketing and IT. read more →

Operational Alignment

Resulticks integrates well with social media and omnichannel platforms. read more →

Act-On is suited for enterprises needing extensive communication channels. read more →

Applying your context and needs changes the comparison

Failure Risk Guidance?

Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

low

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medium

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Integration Risk

low

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low

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Migration Risk

low

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low

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IT and Other Capabilities

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

Analytics

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

AI Powered

Read peer / expert warnings.

Most deployed common Use Cases for Resulticks and Act-On

How can Resulticks and Act-On enhance your Engagement Management process?

Resulticks and Act On both help businesses engage with customers. Resulticks focuses on real-time, omnichannel engagement through advanced analytics and automation. Act On emphasizes email marketing and tracking customer behavior, with integrations to Salesforce. Resulticks utilizes a more comprehensive data-driven approach for omnichannel engagement, while Act On prioritizes email marketing and customer interaction tracking. However, Act On has limitations in engagement compared to Resulticks.

"...Do you maximize the value of each interaction during your customer s journey?..." QR Code Marketing

"...The email functionality gives you a lot of freedom to make masterful emails that garner engagement...." Peer review by Stefanie C, Marketing Administrator, Marketing and Advertising

How does Resulticks and Act-On address your Campaign Management Challenges?

Resulticks and Act On both support campaign management across various channels including email, mobile, social media, and web. Resulticks focuses on automation and omnichannel communication, enabling marketers to plan, develop, and manage campaigns across multiple channels simultaneously. Act On, on the other hand, emphasizes website tracking and integration with Salesforce CRM, allowing marketers to monitor campaign activity and track website visitors. Both tools provide reporting and analytics features, but Act On has limitations in asset sharing and may require a higher level of marketing expertise.

"...- Social sharing and campaigns - Social profile integration Reporting & Analytics features - Campaign Summary Report -User..." Peer review

"...We've used it a little in tracking webinar campaigns and it's convenient that it includes that integration...." Peer review by Dan Brockway, Vice President, Marketing, VT MÄK, a.k.a. MÄK Technologies

What makes Resulticks and Act-On ideal for Communication Management?

Resulticks focuses on personalized communication, using email, SMS, and social media channels to manage campaigns and track results. Act On emphasizes automated email marketing and integration with CRM systems, providing analytics and facilitating communication with leads and customers. Both offer tools for managing communication volume. However, Resulticks prioritizes real-time optimization and individualized customer journeys, while Act On focuses on generating content and tracking email performance. Both tools have limitations in tracking metrics for social media and webinars.

"...The announcement comes on the heels of the company s new offer management capability announcement and its ongoing North American expansion. ..." Resulticks to be Featured on the Big Ideas Stage for NRF 2020 Vision

"...On is great for sending high volume emails to a large group of customers and prospects...." Peer review by Paloma N., Insurance

How efficiently Does Resulticks and Act-On manage your Social Media Management?

Resulticks and Act On both offer features for managing social media marketing campaigns. Resulticks provides tools for social sharing, campaign creation, and social media analytics, while Act On focuses on tracking social media interactions and integrating social media posts with other marketing channels. Resulticks offers more comprehensive analytics and reporting features, while Act On emphasizes user-friendly interface and easy access to data. The limitations of these tools are not explicitly mentioned in the provided comments.

"...My personal favorite features are the multidimensional campaign canvas and the user analytics 360 report...." Peer review by Manoj Kumar

"...This is instead a great tool to use as part of marketers toolkit, along with a good CMS, social media manager, etc.)..." Peer review by Verified User, Manager in Marketing, Human Resources

Resulticks in Action: Unique Use Cases

How can Resulticks optimize your Advertisement Workflow?

Act-On in Action: Unique Use Cases

What solutions does Act-On provide for Generation Of New Leads?

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News

Latest Act-On News

Banzais Demio Wins Multiple Recognitions from Gartner Digital Markets in 2024 - GlobeNewswire

Banzai's Demio product receives multiple recognitions from Gartner Digital Markets in 2024.

18/11/2024 - source

Resulticks vs. Act-On: Comparing Best Marketing Automation Solutions 2025

Overview: Resulticks and Act-On as Marketing Automation Category solutions.

Resulticks and Act-On: Best Use cases based on the customer satisfaction data

Applying your context and needs changes the comparison