cuspera logo CUSPERA

Rokt vs NielsenIQ: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Rokt vs. NielsenIQ is based on a specific set of business needs and context. The comparison uses 609 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Rokt and NielsenIQ

Rokt, and NielsenIQ belong to a category of solutions that help E-Commerce Software. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Rokt covers Engagement Management with Phone Calls, Content Management with Website, Digital Marketing with Mobile, Advertisement, etc.

NielsenIQ focuses on Engagement Management, Helpdesk Management, Products & Pricelist Management, Training & Onboarding, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Rokt

Focus area

Software Failure Risk

  • medium

logo NielsenIQ

Focus area

Software Failure Risk

  • medium

About

Rokt: Powering the Transaction Moment

The world’s most comprehensive market research and consumer insights

Financials

SERIES C

Business Need

Total Processes
(we found evidences for)

25

27

Total Goals
(we found evidences for)

11

15

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up


content management




lifetime value management


generation of new leads


communication management

sending & publishing communications


helpdesk management


products & pricelist management


training & onboarding


category management


attribution management



rating and review management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Build brand awareness

  • Enter new markets internationally or locally

  • Grow market share

  • Scale best practices

  • Increase customer life time value

  • See 8 more
  • Improve visibility

  • Enhance customer relationships

  • Improve ROI

  • Increase sales & revenue

  • Improve digital and social presence

  • Increase average basket value

  • Improve brand engagement

  • Improve navigation

  • Grow market share

  • Acquire customers

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Build brand awareness

  • Improve efficiency

  • See 12 more

Top Channels

Channels Used

  • review sites

  • omnichannel

  • offline

  • website

  • Yelp

  • Glassdoor

  • events

  • trade shows

  • promotions

  • point of sale

  • See 7 more
  • review sites

  • omnichannel

  • offline

  • website

  • Yelp

  • Glassdoor

  • events

  • trade shows

  • promotions

  • point of sale

  • See 7 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

No Data

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

No Data

{{{rsh_C_1}}}

No Data

{{{rsh_C_1}}}

Business Setting