Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. ExpertSender is based on a specific set of business needs and context. The comparison uses 22472 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and ExpertSender
Salesforce Account Engagement (Formerly Pardot), ExpertSender, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
ExpertSender focuses on Workflow Management with E-Mail, Engagement Management with E-Mail, Segmentation And Targeting with E-Mail, Communication Management with E-Mail, etc.
"There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the custo...mer. " - Patrick Spence
"Thanks to engaging the subscribers with customized content and the automation of communication with clients in the lifecycle, we were able to turn our new sub-brand project into a resounding success. Choosing ExpertSender has been the best decision ...we could make. " - Zbigniew Iwański
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than ExpertSender for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing Automation tool to grow ecommerce stores
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
34
Total Goals
(we found evidences for)
19
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Increase sales & revenue
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Enhance customer relationships
-
Improve ROI
-
Acquire customers
-
Improve consistency
-
Grow market share
-
Enter new markets internationally or locally
-
Build brand awareness
-
Improve efficiency
- See 6 more
Top Channels
Channels Used
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e-mail
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offline
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point of sale
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website
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omnichannel
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display advertisement
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social media
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Facebook
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newsletter
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mobile
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promotions
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coupons
- See 9 more
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e-mail
-
offline
-
point of sale
-
website
-
omnichannel
-
display advertisement
-
social media
-
Facebook
-
newsletter
-
mobile
-
promotions
-
coupons
- See 9 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
