Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Higher Logic Thrive Marketing is based on a specific set of business needs and context. The comparison uses 23196 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Higher Logic Thrive Marketing
Salesforce Account Engagement (Formerly Pardot), Higher Logic Thrive Marketing, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Higher Logic Thrive Marketing focuses on Engagement Management with E-Mail, Communication Management with E-Mail, Campaign Management with E-Mail, Social Media Management with Social Media, etc.
"There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the custo...mer. " - Patrick Spence
"Marketing isn’t about making a sale, it’s about building a relationship. To do that, we needed the campaign to be value-focused, rather than sales-focused. We wanted to show the member what they’re entitled to, and how to access it. With our new, au...tomated email campaigns, Higher Logic helps us create those relationships. " - ALEX NUGENT
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Higher Logic Thrive Marketing for
Software Failure Risk
Higher Logic Thrive Marketing
Focus area
Higher Logic Thrive Marketing is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing Automation delivering personalized content and targeted communications
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
53
Total Goals
(we found evidences for)
19
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Increase sales & revenue
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Improve ROI
-
Scale best practices
-
Acquire customers
-
Enter new markets internationally or locally
-
Enhance customer relationships
-
Build brand awareness
-
Improve internal communications
-
Improve stakeholder relations
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Improve consistency
- See 7 more
Top Channels
Channels Used
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e-mail
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social media
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website
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phone calls
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Twitter
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Facebook
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promotions
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offline
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on premises
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mobile
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newsletter
- See 8 more
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e-mail
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social media
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website
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phone calls
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Twitter
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Facebook
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promotions
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offline
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on premises
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mobile
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newsletter
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
