Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Inkit is based on a specific set of business needs and context. The comparison uses 22719 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Inkit
Salesforce Account Engagement (Formerly Pardot), Inkit, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Inkit focuses on Campaign Management, Engagement Management with E-Mail, Channel Marketing with Omnichannel, Direct Marketing, etc.
"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? " - Arvind Krishna
"Inkit’s steadfast prioritization on data security, providing the best possible variable costs, and having a rockstar support team has made this partnership exceptional. " - Aaron Williams
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Inkit for
Software Failure Risk
Inkit
Focus area
Inkit is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Direct Mail Automation Software for Marketing & Retention
Age
1999
2017
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
46
Total Goals
(we found evidences for)
19
10
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enhance customer relationships
-
Acquire customers
-
Improve ROI
-
Grow market share
-
Enter new markets internationally or locally
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Increase sales & revenue
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Improve brand engagement
-
Scale best practices
-
Build brand awareness
-
Improve consistency
- See 7 more
Top Channels
Channels Used
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e-mail
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offline
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promotions
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omnichannel
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social media
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point of sale
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display advertisement
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user generated content
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blogs
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phone calls
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mobile
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mobile app
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website
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channel partners
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newsletter
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text SMS
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video
- See 14 more
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e-mail
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offline
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promotions
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omnichannel
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social media
-
point of sale
-
display advertisement
-
user generated content
-
blogs
-
phone calls
-
mobile
-
mobile app
-
website
-
channel partners
-
newsletter
-
text SMS
-
video
- See 14 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
