Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. itracMarketer Platform is based on a specific set of business needs and context. The comparison uses 22462 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and itracMarketer Platform
Salesforce Account Engagement (Formerly Pardot), itracMarketer Platform, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
itracMarketer Platform focuses on Engagement Management with E-Mail, Communication Management with Social Media, Social Media Management with Social Media, Campaign Management with E-Mail, etc.
"The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to m...ake sure we are making a good decision. " - Samuel Dall’Agnol
"Easily customizable, intuitive, easy to use, reliable, time saving (auto responders), they are always there to help! " - giraffe&friends
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than itracMarketer Platform for
Software Failure Risk
itracMarketer Platform
Focus area
itracMarketer Platform is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Email & Marketing Automation CRM Platform to improve and grow business.
Age
1999
Financials
IPO
NA
Business Need
Total Processes
(we found evidences for)
130
52
Total Goals
(we found evidences for)
19
9
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Enter new markets internationally or locally
-
Enhance customer relationships
-
Improve ROI
-
Acquire customers
-
Grow market share
-
Improve brand engagement
-
Scale best practices
-
Improve efficiency
-
Increase sales & revenue
- See 6 more
Top Channels
Channels Used
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
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social media
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e-mail
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website
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Twitter
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Facebook
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promotions
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offline
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LinkedIn
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on premises
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point of sale
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phone calls
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
