Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Lob Print & Mail is based on a specific set of business needs and context. The comparison uses 22939 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Lob Print & Mail
Salesforce Account Engagement (Formerly Pardot), Lob Print & Mail, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Lob Print & Mail focuses on Engagement Management with Omnichannel, Direct Marketing, Workflow Management, Social Media Management, etc.
"Whenever you go through a crisis, leadership has to come to the top. How do we emerge stronger as a business? Can we change the way we work? Can we make quicker decisions? " - Arvind Krishna
"We use Lob Address Verification in front of our KYC service to catch any mistakes made by our customers when inputting their address. " - Trevor Marshall
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Lob Print & Mail for
Software Failure Risk
Lob Print & Mail
Focus area
Lob Print & Mail is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Automated Direct Mail Platform to Program and control direct mail just like email
Age
1999
2013
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
130
49
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Acquire customers
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Grow market share
-
Improve visibility
-
Increase sales & revenue
-
Launch new products
-
Improve ROI
-
Scale best practices
-
Build brand awareness
-
Improve stakeholder relations
-
Improve digital and social presence
-
Improve internal communications
- See 10 more
Top Channels
Channels Used
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offline
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omnichannel
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user generated content
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blogs
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causes and charity
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e-mail
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promotions
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social media
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display advertisement
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trade shows
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chat
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Slack
-
website
-
Pinterest
-
text SMS
-
phone calls
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on premises
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mobile
- See 15 more
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offline
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omnichannel
-
user generated content
-
blogs
-
causes and charity
-
e-mail
-
promotions
-
social media
-
display advertisement
-
trade shows
-
chat
-
Slack
-
website
-
Pinterest
-
text SMS
-
phone calls
-
on premises
-
mobile
- See 15 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
