Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Maropost is based on a specific set of business needs and context. The comparison uses 23956 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and Maropost
Salesforce Account Engagement (Formerly Pardot), Maropost, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
Maropost focuses on Engagement Management with E-Mail, Campaign Management with Social Media, Social Media Management with Social Media, Communication Management with E-Mail, etc.
"The biggest benefit for us has been having access to someone very, very skilled in Salesforce products. I can trust Salesforce Professional Services’ team to answer absolutely any questions we have about our Salesforce Platform. We consult them to m...ake sure we are making a good decision. " - Samuel Dall’Agnol
"we knew we needed to move to an enterprise-level solution that could meet the complex requirements of our marketing operations " - Maria Visanoiu
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than Maropost for
Software Failure Risk
Maropost
Focus area
Maropost is better than Salesforce Account Engagement (Formerly Pardot) for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
Marketing Automation platform for multi-channel customer engagement
Age
1999
2011
Financials
IPO
SERIES B
Business Need
Total Processes
(we found evidences for)
130
83
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
-
Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
-
Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
-
Enhance customer relationships
-
Increase sales & revenue
-
Acquire customers
-
Scale best practices
-
Improve brand engagement
-
Enter new markets internationally or locally
-
Grow market share
-
Improve ROI
-
Launch new products
-
Establish thought leadership
-
Improve digital and social presence
-
Increase customer life time value
-
Improve efficiency
- See 10 more
Top Channels
Channels Used
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e-mail
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social media
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website
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Facebook
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Twitter
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offline
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mobile
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phone calls
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video
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text SMS
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Instagram
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promotions
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on premises
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print media
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point of sale
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events
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trade shows
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omnichannel
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mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
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e-mail
-
social media
-
website
-
Facebook
-
Twitter
-
offline
-
mobile
-
phone calls
-
video
-
text SMS
-
Instagram
-
promotions
-
on premises
-
print media
-
point of sale
-
events
-
trade shows
-
omnichannel
-
mobile app
-
mass media
-
magazine
-
LinkedIn
-
review sites
-
newspaper
-
blogs
-
user generated content
-
Amazon
-
eBay
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
