cuspera logo CUSPERA

Salesforce Account Engagement (Formerly Pardot) vs Net-results Marketing Automation: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Net-results Marketing Automation is based on a specific set of business needs and context. The comparison uses 23637 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Account Engagement (Formerly Pardot) and Net-results Marketing Automation

Salesforce Account Engagement (Formerly Pardot), Net-results Marketing Automation, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.

Net-results Marketing Automation focuses on Campaign Management with Website, Engagement Management with E-Mail, Communication Management with E-Mail, Lead Nurturing with Website, etc.

"There's a time in a customer's journey where they might run into an issue or a problem, and that is a defining moment where you can either rise to the occasion and help them or not. If you can address it, you raise the value in the mind of the custo...mer. " - Patrick Spence

"We transitioned from Marketo in 2019 to Net-Results. The experience with the onboarding through ongoing support has been amazing, night and day difference in level of support. " - Claire H.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Net-results Marketing Automation for

Software Failure Risk

  • medium

logo Net-results Marketing Automation

Focus area

Net-results Marketing Automation is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • low

About

Marketing Cloud Account Engagement with marketing and sales alignment

Intuitive Software with Powerful Tools to Create, Connect, and Engage

Age

1999

1996

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

130

65

Total Goals
(we found evidences for)

19

12

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



content publishing

searching for content


contact list management

creating contact list


knowledge management


lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

contract management

proposal & quote management




personalized marketing



segmentation and targeting


business development


loyalty management

identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


membership management



Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Shorten ramp up time

  • Grow market share

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve stakeholder relations

  • Improve digital and social presence

  • Scale best practices

  • Launch new products

  • See 9 more

Top Channels

Channels Used

  • e-mail

  • website

  • social media

  • mobile

  • phone calls

  • mobile app

  • text SMS

  • Facebook page

  • Facebook

  • user generated content

  • blogs

  • newsletter

  • games

  • See 10 more
  • e-mail

  • website

  • social media

  • mobile

  • phone calls

  • mobile app

  • text SMS

  • Facebook page

  • Facebook

  • user generated content

  • blogs

  • newsletter

  • games

  • See 10 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting