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Salesforce Account Engagement (Formerly Pardot) vs Nintex Process Platform: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. Nintex Process Platform is based on a specific set of business needs and context. The comparison uses 29215 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Salesforce Account Engagement (Formerly Pardot) and Nintex Process Platform

Salesforce Account Engagement (Formerly Pardot), Nintex Process Platform, Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.

Nintex Process Platform focuses on Workflow Management, Sales Document Management, Engagement Management, Communication Management with E-Mail, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Nintex Process Platform for

Software Failure Risk

  • medium

logo Nintex Process Platform

Focus area

Nintex Process Platform is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk

  • low

About

Marketing Cloud Account Engagement with marketing and sales alignment

Process Management and Automation - Nintex

Age

1999

Financials

IPO

M&A

Business Need

Total Processes
(we found evidences for)

130

85

Total Goals
(we found evidences for)

19

18

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


generation of new leads



social media management

social media analytics

scheduling post to social media

engaging on social media

monitoring social media

managing social media account







training & onboarding



content publishing

searching for content


contact list management

creating contact list


knowledge management


lead qualification

lead qualification: behavioural

lead qualification: demographic

lead qualification: technographic

lead qualification: firmographic


conversion management





social media marketing



trade show marketing



sales document management

proposal & quote management



outbound marketing


personalized marketing



segmentation and targeting


business development


identify target customers

customise loyalty program



sales call management

meeting management


customer feedback management

measuring net promoter score

measuring customer satisfaction







competitive intelligence


products & pricelist management




relationship management



database marketing



follower management



international marketing



pipeline management



influencer marketing


community building


relationship marketing


subscription management





performance management




lifetime value management



referral management



customer case management



calendar management


rating and review management


community marketing


billing and invoice management


opportunity management


courses & assessment

create learning path



sales review & feedback


evangelist management


Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Launch new products

  • Build brand awareness

  • Improve internal communications

  • Improve brand engagement

  • Improve stakeholder relations

  • Establish thought leadership

  • Improve digital and social presence

  • Improve efficiency

  • Increase average basket value

  • Improve consistency

  • Shorten ramp up time

  • Increase customer life time value

  • See 16 more
  • Improve ROI

  • Acquire customers

  • Scale best practices

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve internal communications

  • Improve stakeholder relations

  • Grow market share

  • Improve digital and social presence

  • Improve visibility

  • Manage risk

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Improve consistency

  • Increase customer life time value

  • Build brand awareness

  • Establish thought leadership

  • See 15 more

Top Channels

Channels Used

  • mobile

  • e-mail

  • website

  • offline

  • mobile app

  • social media

  • on premises

  • phone calls

  • promotions

  • user generated content

  • channel partners

  • point of sale

  • blogs

  • games

  • review sites

  • Amazon

  • chat

  • video

  • events

  • trade shows

  • Twitter

  • Facebook

  • LinkedIn

  • Slack

  • out of home

  • brochure

  • Skype

  • mass media

  • radio

  • print media

  • magazine

  • See 28 more
  • mobile

  • e-mail

  • website

  • offline

  • mobile app

  • social media

  • on premises

  • phone calls

  • promotions

  • user generated content

  • channel partners

  • point of sale

  • blogs

  • games

  • review sites

  • Amazon

  • chat

  • video

  • events

  • trade shows

  • Twitter

  • Facebook

  • LinkedIn

  • Slack

  • out of home

  • brochure

  • Skype

  • mass media

  • radio

  • print media

  • magazine

  • See 28 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting