Comparison Summary
This comparison report of Salesforce Account Engagement (Formerly Pardot) vs. OM3 Email Marketing Platform is based on a specific set of business needs and context. The comparison uses 22474 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.
Introducing Salesforce Account Engagement (Formerly Pardot) and OM3 Email Marketing Platform
Salesforce Account Engagement (Formerly Pardot), Adobe Marketo Engage, ActiveCampaign, etc., belong to a category of solutions that help Marketing Automation, whereas OM3 Email Marketing Platform, FireDrum Email Marketing, Vision6, etc., belong to a category of solutions that help Email Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Salesforce Account Engagement (Formerly Pardot) covers Engagement Management with E-Mail, Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, etc.
OM3 Email Marketing Platform focuses on Campaign Management with E-Mail, Drip Marketing with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, etc.
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
Salesforce Account Engagement (Formerly Pardot)
Focus area
Salesforce Account Engagement (Formerly Pardot) is better than OM3 Email Marketing Platform for
Software Failure Risk
About
Marketing Cloud Account Engagement with marketing and sales alignment
OM3 Email Marketing Platform| Email marketing automation that’s smart, fast, and loaded with the right features.
Age
1999
Financials
IPO
PRIVATE
Business Need
Total Processes
(we found evidences for)
130
38
Total Goals
(we found evidences for)
19
13
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Acquire customers
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Improve ROI
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Increase sales & revenue
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Enhance customer relationships
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Scale best practices
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Enter new markets internationally or locally
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Grow market share
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Launch new products
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Build brand awareness
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Improve internal communications
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Improve brand engagement
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Improve stakeholder relations
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Establish thought leadership
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Improve digital and social presence
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Improve efficiency
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Increase average basket value
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Improve consistency
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Shorten ramp up time
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Increase customer life time value
- See 16 more
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Acquire customers
-
Increase sales & revenue
-
Improve ROI
-
Build brand awareness
-
Grow market share
-
Improve internal communications
-
Scale best practices
-
Enhance customer relationships
-
Enter new markets internationally or locally
-
Launch new products
-
Improve brand engagement
-
Manage risk
-
Establish thought leadership
- See 10 more
Top Channels
Channels Used
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e-mail
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website
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display advertisement
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mobile
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newsletter
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social media
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mass media
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promotions
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video
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offline
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trade shows
- See 8 more
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e-mail
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website
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display advertisement
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mobile
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newsletter
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social media
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mass media
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promotions
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video
-
offline
-
trade shows
- See 8 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
