Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. Ontraport Marketing Automation: 2024

Comparison Summary

Salesforce Account Engagement (Formerly Pardot): Salesforce-account-engagement-formerly-Pardot aids B2B marketing automation by aligning marketing and sales. Efficient growth is driven through this platform.

Ontraport Marketing Automation: Ontraport’s marketing automation platform connects and optimizes every aspect of marketing efforts, creating integrated, automated campaigns for improved business growth. It seamlessly incorporates online and offline assets into complete customer experience funnels.

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Ontraport Marketing Automation for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

medium

Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation

How efficiently Does Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation manage your Engagement Management?

Salesforce Account Engagement Formerly Pardot and Ontraport Marketing Automation both help businesses track and manage customer engagement. Salesforce Account Engagement Formerly Pardot provides detailed insights into customer online activity, while Ontraport Marketing Automation focuses on automating follow-up processes and communication. Both tools allow for segmenting and tracking customer engagement, but Salesforce Account Engagement Formerly Pardot offers more features for analyzing customer behavior.

"...The Pardot Gmail extension is also very helpful to log your engagement in a 1 to 1 email exchange...." Peer review by Leonard V., Computer Software

"...Business automation was something I discovered it does really well, e.g. if card declines, set a followup call and much, much more...." Peer review by David Jaeger, Director of SEM, National Positions

How can Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation optimize your Campaign Management Workflow?

Salesforce Account Engagement Formerly Pardot and Ontraport Marketing Automation both offer campaign management features. Salesforce Account Engagement Formerly Pardot focuses more on email marketing campaigns and integrates with Salesforce CRM. Ontraport Marketing Automation provides a more comprehensive solution, including CRM, email marketing, and payment processing. However, both tools support landing pages, forms, and campaign tracking.

"...The custom landing pages drive a lot of leads from search engines to our site, 2) Campaign tracking..." Peer review by Kristin Schutz, Computer Software

"...Meaning having my affiliate program, email marketing, product order forms, customer data, etc...." Peer review by David G, Creator/Host, Media Production

Why is Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation the best choice for Communication Management?

Salesforce Account Engagement Formerly Pardot and Ontraport Marketing Automation both help businesses send emails and manage communication with customers. Salesforce Account Engagement Formerly Pardot focuses on email automation and tracking, offering features like drip campaigns and dynamic segmentation. Ontraport Marketing Automation emphasizes broader marketing automation, including features for building landing pages, forms, and automated campaigns across multiple channels. Salesforce Account Engagement Formerly Pardot has limitations in email tracking, while Ontraport Marketing Automation struggles with scheduling and has minor technical bugs.

"...It allows you to send tracked emails to prospects directly from within your default email interface...." Peer review by Hua (Lucy) C., Marketing and Advertising

"...Being able to build a page, send emails, manage contacts, and set up campaigns all under one roof makes everything so straightforward...." Peer review by Brock R., Non-Profit Organization Management

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Drip Marketing?

Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Generation Of New Leads?

Ontraport Marketing Automation in Action: Unique Use Cases

How can Ontraport Marketing Automation enhance your Contact List Management process?

What makes Ontraport Marketing Automation ideal for Referral Management?

Salesforce Account Engagement (Formerly Pardot)

4.1

AI Powered

Ontraport Marketing Automation

4.3

About

Marketing Cloud Account Engagement with marketing and sales alignment

Ontraport | Marketing Automation Platform to create campaigns for any aspect of customer lifecycle

Age

1999

2006

Financials

Low
Medium
High

Ease of migration

Read peer / expert warnings.

Data

Data Import

Read peer / expert warnings.

Data Export

Read peer / expert warnings.

Support

24/7 Support

Read peer / expert warnings.

Email Support

Read peer / expert warnings.

Chat Support

Read peer / expert warnings.

Phone Support

Read peer / expert warnings.

Others

AI Powered

Read peer / expert warnings.

Custom Reports

Read peer / expert warnings.

Analytics

Read peer / expert warnings.

Guiding you to choose between Salesforce Account Engagement (Formerly Pardot) vs. Ontraport Marketing Automation: 2024

Comparison Summary

Salesforce Account Engagement (Formerly Pardot)

Focus area

Salesforce Account Engagement (Formerly Pardot) is better than Ontraport Marketing Automation for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Ontraport Marketing Automation

Focus area

Ontraport Marketing Automation is better than Salesforce Account Engagement (Formerly Pardot) for

Software Failure Risk Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation: Customer Satisfaction Data

Most deployed common Use Cases for Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation

How efficiently Does Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation manage your Engagement Management?

How can Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation optimize your Campaign Management Workflow?

Why is Salesforce Account Engagement (Formerly Pardot) and Ontraport Marketing Automation the best choice for Communication Management?

Salesforce Account Engagement (Formerly Pardot) in Action: Unique Use Cases

What solutions does Salesforce Account Engagement (Formerly Pardot) provide for Drip Marketing?

Why is Salesforce Account Engagement (Formerly Pardot) the best choice for Generation Of New Leads?

Ontraport Marketing Automation in Action: Unique Use Cases

How can Ontraport Marketing Automation enhance your Contact List Management process?

What makes Ontraport Marketing Automation ideal for Referral Management?

Failure Risk Guidance Security Report?

Compliance Risk

Security & Privacy Risk

Integration Risk

Migration Risk

IT and Other Capabilities

Data

Support

Others

Business Setting

Get a personalised risk report for Salesforce Account Engagement (Formerly Pardot)

Get a personalised risk report for Ontraport Marketing Automation

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.

Software Failure Risk
Software failure risk includes potential risk in compliance, security and potential delays due to integration and migration issue while using this offering ranging from low to high.